Search Results - subject:"Digital interaction"

Rapport with a chatbot? : the underlying role of anthropomorphism in socio-cognitive perceptions of rapport and e-word of mouth

Fatima, Johra Kayeser; Khan, Md Irfanuzzaman; … - In: Journal of retailing and consumer services 77 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10014462371

Trust in public institutions, inequality, and digital interaction : empirical evidence from European Union countries

Palmisano, Flaviana; Sacchi, Agnese - In: Journal of macroeconomics 79 (2024), pp. 1-16

Persistent link: https://www.econbiz.de/10014558695

Employee–customer identification: Effect on Chinese online shopping experience, trust, and loyalty

Sachdev, Harash; Sauber, Matthew H. - In: Cogent Business & Management 10 (2023) 3, pp. 1-17

identification and retailer adaptability on customer loyalty while digital interaction mediates the effect of brand comparison on … identification process where the relationships between brand comparison, digital interaction, and shopping experience are highlighted …

Persistent link: https://www.econbiz.de/10014527620

Employee-customer identification : effect on Chinese online shopping experience, trust, and loyalty

Sachdev, Harash; Sauber, Matthew H. - In: Cogent business & management 10 (2023) 3, pp. 1-17

Persistent link: https://www.econbiz.de/10014505827

Self-presentation and impression management : understanding graphicon experience

Choi, Hwanho - In: Marketing theory 25 (2025) 2, pp. 177-197

Persistent link: https://www.econbiz.de/10015431683

Digital Interaction Hubs für B2B-Kundeninteraktionen : Innovativer Zugang für digitalen Vertrieb und Marketing

Selent, Anna - 2023

-Kaufprozesses -- 3.Buyer Persona in der Unternehmenspraxis -- 4. Digital Interaction Hubs im B2B-Kauf- und Verkaufsprozess: Nutzung und … bei ihrem Versuch, die potenziellen Käufer online zu erreichen. Anna Selent identifiziert neun Digital Interaction Hubs … Industriemarketing und die mit den Digital Interaction Hubs einen wesentlichen Schritt im ganzen Dschungel des digitalen Marketings …

Persistent link: https://www.econbiz.de/10014444007

Salesperson rapport : a literature review and research agenda for an evolving digital sales process

Good, Valerie; Mangus, Stephanie M.; Pullins, Ellen - In: Journal of personal selling & sales management : JPSSM 43 (2023) 4, pp. 245-269

Persistent link: https://www.econbiz.de/10014447830

Value cocreation in livestreaming and its effect on consumer-simulated experience and continued use intention

Chou, Cindy Yunhsin; Chen, Ja-Shen; Lin, Shao-Kai - In: International journal of consumer studies 46 (2022) 6, pp. 2183-2199

Persistent link: https://www.econbiz.de/10013412129

Digital transformation in securities services : the BNP Paribas case study

Ruault, Philippe - In: Journal of securities operations & custody 12 (2020) 3, pp. 229-236

Persistent link: https://www.econbiz.de/10012294579

Slack it to me : complementing LMS with student-centric communications for the millennial/post-millennial student

Ross, Spencer M. - In: Journal of marketing education : JME 41 (2019) 2, pp. 91-108

Persistent link: https://www.econbiz.de/10012113892