Search Results - subject:"Digital media."

Navigating through the digital workplace : measuring leader digital competence

Roodt, Helen op 't; Bracht, Eva; Dick, Rolf van; … - In: Journal of business and psychology 40 (2025) 1, pp. 179-205

Persistent link: https://www.econbiz.de/10015339700

A vision of the future : harnessing artificial intelligence for strategic social marketing

Evans, William Douglas; Bardus, Marco; French, Jeffrey - In: Businesses 4 (2024) 2, pp. 196-210

Artificial intelligence (AI) is transforming much of society in a short time. Regardless of whether we know it, we interact with AI systems when we seek information online, shop, work, and engage with social media. AI has massive potential to promote human wellbeing but also poses considerable...

Persistent link: https://www.econbiz.de/10015052072

Make it part of the story : the role of product placement prominence and integration in fashion and beauty blogs among young digital natives

Cárdaba, Miguel A. M.; Fernández Pardo, Ana; Martinez, L. - In: Journal of global fashion marketing : JGfM 14 (2023) 2, pp. 157-172

Persistent link: https://www.econbiz.de/10014290744

A comment on "A Systematic Review of Worldwide Causal and Correlational Evidence on Digital Media and Democracy" by Lorenz-Spreen et al., (2023)

Xia, Ziqian; Ye, Jinquan; Debnath, Ramit - 2025

In this study, we conduct a direct replication of Lorenz-Spreen et al. (2023)'s systematic review on digital media and … the relationship between digital media and democracy. …

Persistent link: https://www.econbiz.de/10015272979

Ein Ordnungsrahmen für die »schöne neue Welt« der digitalen Medien

Küsters, Anselm; Störring, Matthias - In: Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik 105 (2025) 3, pp. 155-160

Die Digitalisierung führt zu einer anhaltenden Transformation des Medienökosystems. Die globale Macht von Plattformmonopolen und die zunehmende Bedeutung von künstlicher Intelligenz sind nur zwei Beispiele für die Notwendigkeit eines Updates der Medienökonomik. Wichtige Ziele sind der...

Persistent link: https://www.econbiz.de/10015371211

Mis-, dis-, and malinformation : a game-theoretic analysis of costly truth and equilibrium outcomes in digital media ecosystems

Warin, Thierry - 2025

Persistent link: https://www.econbiz.de/10015405779

Predictive Marketing Regarding Brand Awareness of Gen Z: Brand Equity, Digital Media Content or Emotions Lead to Purchase?

Ademi, Lutfije; Zeqiri, Jusuf - In: ENTRENOVA - ENTerprise REsearch InNOVAtion 10 (2025) 1, pp. 176-190

This article investigates the effect of brand awareness, brand equity, digital media content and emotions on purchase …. The findings show that all the independent variables, such as: brand equity, brand awareness, digital media content and …, brand equity, digital media content and emotions have a positive impact on purchase intention of Gen Z. …

Persistent link: https://www.econbiz.de/10015403931

Connected audiences in digital media markets : the dynamics of university online video impact

López-Buenache, Germán; Meseguer-Martínez, Ángel; … - In: European research on management and business economics 28 (2022) 1, pp. 1-10

This paper analyses whether the audience dynamics of one content provider can explain the audience dynamics of a different content provider, and the resulting network of connections among providers. The type of connections in this network determines whether the audience of one creator influences...

Persistent link: https://www.econbiz.de/10012813658

The study on digital marketing influences on sales for B2B start-ups in South Asia

Hawaldar, Iqbal Thonse; Ullal, Mithun S.; Sarea, Adel M.; … - In: Journal of open innovation : technology, market, and … 8 (2022) 1, pp. 1-15

. The results prove that sales are greatly influenced by digital media, and outbound marketing efforts, predominantly word …

Persistent link: https://www.econbiz.de/10012801899

Pondering digitalization : an exploratory study on organizational capitalization of digital media for disclosing CSR

Dinu, Elena; Ciuciuc, Victor Emanuel; Moldoveanu, Ion; … - In: Management dynamics in the knowledge economy 10 (2022) 4/38, pp. 304-329

Persistent link: https://www.econbiz.de/10013499186