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  • Search: subject:"Digital touch-points"
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Subject
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Consumer behaviour 1 Consumer journey 1 Corporate Social Responsibility 1 Corporate social responsibility 1 Digital social responsibility 1 Digital touch-points 1 Digitalisierung 1 Digitization 1 Einzelhandel 1 First moment of truth 1 Konsumentenverhalten 1 Online retailing 1 Online-Handel 1 Retail trade 1 Retailing 1 Technology 1
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Article 1
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Aufsatz im Buch 1 Book section 1 Conference paper 1 Konferenzbeitrag 1
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English 1
Author
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Farah, Maya F. 1 Ramadan, Zahy 1 Yunis, Manal 1
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022 1
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ECONIS (ZBW) 1
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The examination of tech disruptions' patterns on the consumer journey
Farah, Maya F.; Ramadan, Zahy; Yunis, Manal - In: Advances in National Brand and Private Label Marketing …, (pp. 142-149). 2022
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