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Search: subject:"Direct‐to‐consumer"
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Subject
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Direct marketing
1,540
Direktmarketing
1,540
Consumer behaviour
318
Konsumentenverhalten
317
Deutschland
313
Germany
310
Theorie
211
Theory
211
Beziehungsmarketing
183
Relationship marketing
183
Advertising effects
176
Werbewirkung
176
Online-Marketing
166
Advertising
165
Werbung
161
Internet marketing
157
Pharmaceuticals
154
Arzneimittel
153
Marketing management
142
Marketingmanagement
142
United States
131
USA
130
Marketing
96
Pharmaceutical industry
71
Pharmaindustrie
71
Distribution channel
60
Vertriebsweg
60
Marktforschung
59
Market research
58
Social Web
50
Social web
50
Target group
50
Zielgruppe
50
Electronic Commerce
47
Online retailing
47
Online-Handel
47
Selling
46
Verkauf
46
E-commerce
44
E-Mail
42
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Undetermined
290
Free
171
CC license
3
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Article
917
Book / Working Paper
676
Journal
18
Other
1
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Article in journal
589
Aufsatz in Zeitschrift
589
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291
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291
Graue Literatur
157
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157
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120
Thesis
100
Arbeitspapier
89
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89
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76
Sammelwerk
76
Konferenzschrift
33
Ratgeber
32
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30
Bibliografie enthalten
28
Bibliography included
28
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28
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26
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26
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23
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21
Conference proceedings
19
research-article
19
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14
Handbuch
14
Amtsdruckschrift
9
Forschungsbericht
9
Government document
9
Conference paper
8
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8
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5
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5
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5
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5
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4
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English
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German
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21
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6
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1
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Author
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Holland, Heinrich
17
Kreutzer, Ralf T.
17
Mann, Andreas
17
Krafft, Manfred
16
Franses, Philip Hans
12
Karlan, Dean
12
Belz, Christian
11
Schwarz, Torsten
11
Donkers, Bas
10
Peters, Kay
10
Dahlhoff, Hans-Dieter
9
Künzler, Hans-Peter
9
Spiller, Achim
9
Hesse, Jürgen
8
Verhoef, Peter C.
8
Diepen, Merel van
7
Wirthgen, Bernd
7
Wirtz, Bernd W.
7
Häusler, Eduard
6
Limbu, Yam
6
Park, Jin Seong
6
Perri, Matthew
6
Potharst, Rob
6
Sullivan, Helen W.
6
Wagner, Ralf
6
Wood, Daniel H.
6
Aikin, Kathryn J.
5
Bliemel, Friedhelm
5
Dallmer, Heinz
5
Limbu, Yam B.
5
Link, Jörg
5
Liu, Qiang
5
Mackert, Michael
5
Meffert, Heribert
5
Mukherjee, Avinandan
5
Piersma, Nanda
5
Schneider, Helmut
5
Van den Poel, Dirk
5
Wansbeek, Tom
5
Zinman, Jonathan
5
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Institution
All
Deutscher Dialogmarketing Verband
18
Springer Fachmedien Wiesbaden
15
National Bureau of Economic Research
7
Deutscher Direktmarketing-Verband
6
Erasmus Research Institute of Management
5
Marketing-Centrum <Münster (Westf)>
3
Universität Augsburg / Institut für Statistik und Mathematische Wirtschaftstheorie
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Deutsche Post AG
2
Econometrisch Instituut <Rotterdam>
2
Springer Gabler <Firma>
2
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <13., Hamburg>
2
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <14., 2019, Pforzheim>
2
Agricultural Marketing Service, Department of Agriculture
1
American Marketing Association / Cincinnati Chapter
1
American Marketing Association / Public Utilities Section
1
Bayerische Landesanstalt für Landwirtschaft
1
Books on Demand GmbH <Norderstedt>
1
Bundesanstalt für Landwirtschaft und Ernährung
1
Bundesverband Digitale Wirtschaft
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Bundespost Postdienst
1
Deutsche Landwirtschafts-Gesellschaft / Fachbereich Landfrau, Familie und Gesellschaft
1
Deutsche Post AG / Direkt-Marketing
1
Deutschland / Bundesministerium für Ernährung, Landwirtschaft und Verbraucherschutz
1
Ebs European Business School / Lehr- und Forschungsteam Marketing
1
Economic Research Service, Department of Agriculture
1
Europarat
1
European Direct Marketing Association
1
European Financial Management and Marketing Association
1
Europäische Kommission
1
Fachhochschule Reutlingen / European School of Business
1
Frankreich / Délégation à l'Aménagement du Territoire et à l'Action Régionale
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesamthochschule Kassel / Fachgebiet Landwirtschaftliche Betriebslehre
1
Großbritannien / Department for Business, Energy & Industrial Strategy
1
Haufe-Lexware GmbH & Co. KG
1
Humboldt-Universität zu Berlin / Institut für Genossenschaftswesen
1
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Published in...
All
Health marketing quarterly
34
SpringerLink / Bücher
33
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
23
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of pharmaceutical and healthcare marketing : IJPHM
19
Direct marketing : an international journal
15
International Journal of Pharmaceutical and Healthcare Marketing
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
Journal of business research : JBR
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
ERIM report series research in management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
Journal of marketing research : JMR
9
Research
9
European journal of operational research : EJOR
8
Europäische Hochschulschriften / 5
8
International direct marketing : principles, best practices, marketing facts
8
Journal of advertising research
8
Journal of retailing and consumer services
8
Marketing science
7
NBER working paper series
7
Schriften zu Dialogmarketing 'revisited'
7
Springer eBook Collection
7
Springer eBook Collection / Business and Economics
7
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Die Bank
6
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Journal of global marketing
6
Journal of marketing
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Journal of retailing
6
Journal of targeting, measurement and analysis for marketing
6
Kundenmanagement & Electronic Commerce
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
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Source
All
ECONIS (ZBW)
1,570
RePEc
19
Other ZBW resources
19
BASE
3
EconStor
1
Showing
91
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100
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1,612
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91
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
92
Pharmaceutical marketing ethics : ethical standards for more acceptable practices
Bélisle-Pipon, Jean-Christophe
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 76-98
Persistent link: https://www.econbiz.de/10012821775
Saved in:
93
Direct-to-Consumer
Advertising
Koku, Paul Sergius
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10012821776
Saved in:
94
Connectivity costs and price efficiency : an event study
Frino, Alex
;
Kovacevic, Ognjen
;
Mollica, Vito
;
Webb, …
- In:
The journal of futures markets
42
(
2022
)
2
,
pp. 296-309
Persistent link: https://www.econbiz.de/10012817888
Saved in:
95
Sharing personal experiences and online consumer engagement : a case study of Glossier
Paintsil, Ashley
;
Kim, Hye-Shin
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012803169
Saved in:
96
Examining the perceived transparency of DTC genetic testing company communication and its impact on consumer trust, attitude and behavioral intentions
Abitbol, Alan
;
Lee, Nicole M.
;
VanDyke, Matthew S.
- In:
Journal of communication management
26
(
2022
)
3
,
pp. 315-330
Persistent link: https://www.econbiz.de/10013384901
Saved in:
97
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
98
The dark side of bilateral encroachment within a supply chain
Nie, Jiajia
;
Wang, Qijun
;
Shi, Chunlai
;
Zhou, Yu
- In:
Journal of the Operational Research Society
73
(
2022
)
4
,
pp. 811-821
Persistent link: https://www.econbiz.de/10013281395
Saved in:
99
The Impact of
Direct-to-Consumer
Advertising on Outpatient Care Utilization
Eisenberg, Matthew
;
Rabideau, Brendan
;
Alpert, Abby E.
; …
-
National Bureau of Economic Research
-
2022
There is much debate about the effects of pharmaceutical
direct
to
consumer
advertising (DTCA) on health care use. In …
Persistent link: https://www.econbiz.de/10013477284
Saved in:
100
Credit constraints and the survival and growth of beginning farms
Key, Nigel
- In:
Agricultural finance review
82
(
2022
)
3
,
pp. 448-463
Persistent link: https://www.econbiz.de/10013413499
Saved in:
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