Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book...

Direct market retailers were surveyed to evaluate their participation and opinions of the Jersey Fresh state marketing program. Other states interested in establishing a similar marketing program could target retailers who are most likely to participate in such a program. Specifically, the study...