Search Results - subject:"Direct‐to‐consumer"

The Conundrum of Online Prescription Drug Promotion; Comment on 'Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion : A Content Analysis of FDA Warning Letters'

Wanasika, Isaac - 2016

This commentary discusses pertinent issues from Hyosun Kim’s paper on online prescription drug promotion. The study is well-designed and the findings highlight some of the consequences of the Food and Drug Administration’s (FDA’s) decision to deregulate online advertising of prescription...

Persistent link: https://www.econbiz.de/10014127420

Digital Direct-to-Consumer Advertising : A Perfect Storm of Rapid Evolution and Stagnant Regulation; Comment on 'Trouble Spots in Online Direct-to-Consumer Prescription Drug Promot...

Mackey, Tim - 2016

The adoption and use of digital forms of direct-to-consumer advertising (also known as “eDTCA”) is on the rise. At the …

Persistent link: https://www.econbiz.de/10014128962

Future Challenges and Opportunities in Online Prescription Drug Promotion Research; Comment on 'Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion : A Content A...

Southwell, Brian G.; Rupert, Douglas J. - 2016

Despite increased availability of online promotional tools for prescription drug marketers, evidence on online prescription drug promotion is far from settled or conclusive. We highlight ways in which online prescription drug promotion is similar to conventional broadcast and print advertising...

Persistent link: https://www.econbiz.de/10014129603

An empirical examination of the FDAAA-mandated toll-free statement for consumer reporting of side effects in direct-to-consumer television advertisements

Aikin, Kathryn J.; O’Donoghue, Amie C.; Squire, Claudia M. - In: Journal of public policy & marketing : JPP & M ; an … 35 (2016) 1, pp. 108-123

Persistent link: https://www.econbiz.de/10011506062

Causes and consequences of trust in direct-to-consumer prescription drug advertising

Ball, Jennifer Gerard; Manika, Danae; Stout, Patricia - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 216-247

Persistent link: https://www.econbiz.de/10011581139

The effects of direct-to-consumer advertising on medication use among Medicaid children with asthma

McRoy, Luceta; Weech-Maldonado, Robert; Bradford, W. David - In: Health marketing quarterly 33 (2016) 3, pp. 195-205

Persistent link: https://www.econbiz.de/10011584742

The Effects of Direct-to-Consumer Advertising in the Prescription Drug Markets

Iizuka, Toshiaki; Jin, Ginger Zhe - 2020

The year of 1997 witnessed an important change in direct-to-consumer (DTC) advertising of prescription drugs. For the …

Persistent link: https://www.econbiz.de/10014031773

Doing well by doing good : direct selling as a viable and sustainable source of income for base of the pyramid populations

Widmier, Scott; Brouthers, Lance Eliot; Ragland, Charles B. - In: Journal of global scholars of marketing science : … 30 (2020) 4, pp. 380-393

Persistent link: https://www.econbiz.de/10012286208

The hard sell : an ethnographic study of the direct selling industry

Bone, John - 2020

Persistent link: https://www.econbiz.de/10012244134

Self-efficacy and personal selling : review and examination with an emphasis on sales performance

Peterson, Robert A. - In: Journal of personal selling & sales management : JPSSM 40 (2020) 1, pp. 57-71

Persistent link: https://www.econbiz.de/10012200912