Channel sharing is an important marketing strategy for giant retailers who sell their own store brands and resell national brands for cooperative manufacturers simultaneously. To expand their market and increase profitability, national brand manufacturers may consider entering the online market...

The aim of this paper is to explore consumers’ attitudes toward mobile marketing, and more precisely toward SMS marketing messages. An exploratory study has been conducted with 136 phone users. The study examines their use of mobile phone as well as their acceptance of SMS messaging, using a...