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  • Search: subject:"Direct‐to‐consumer"
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Year of publication
Subject
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Direct marketing 1,540 Direktmarketing 1,540 Consumer behaviour 318 Konsumentenverhalten 317 Deutschland 313 Germany 310 Theorie 211 Theory 211 Beziehungsmarketing 183 Relationship marketing 183 Advertising effects 176 Werbewirkung 176 Online-Marketing 166 Advertising 165 Werbung 161 Internet marketing 157 Pharmaceuticals 154 Arzneimittel 153 Marketing management 142 Marketingmanagement 142 United States 131 USA 130 Marketing 96 Pharmaceutical industry 71 Pharmaindustrie 71 Distribution channel 60 Vertriebsweg 60 Marktforschung 59 Market research 58 Social Web 50 Social web 50 Target group 50 Zielgruppe 50 Electronic Commerce 47 Online retailing 47 Online-Handel 47 Selling 46 Verkauf 46 E-commerce 44 E-Mail 42
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Online availability
All
Undetermined 290 Free 171 CC license 3
Type of publication
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Article 917 Book / Working Paper 676 Journal 18 Other 1
Type of publication (narrower categories)
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Article in journal 589 Aufsatz in Zeitschrift 589 Aufsatz im Buch 291 Book section 291 Graue Literatur 157 Non-commercial literature 157 Hochschulschrift 120 Thesis 100 Arbeitspapier 89 Working Paper 89 Collection of articles of several authors 76 Sammelwerk 76 Konferenzschrift 33 Ratgeber 32 Aufsatzsammlung 30 Bibliografie enthalten 28 Bibliography included 28 Guidebook 28 Case study 26 Fallstudie 26 Lehrbuch 23 Textbook 21 Conference proceedings 19 research-article 19 Handbook 14 Handbuch 14 Amtsdruckschrift 9 Forschungsbericht 9 Government document 9 Conference paper 8 Konferenzbeitrag 8 Glossar enthalten 5 Glossary included 5 Systematic review 5 Übersichtsarbeit 5 Collection of articles written by one author 4 Market information 4 Marktinformation 4 Sammlung 4 Fallstudiensammlung 3
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Language
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English 992 German 596 Undetermined 21 French 6 Danish 2 Bulgarian 1 Czech 1 Finnish 1 Croatian 1 Swedish 1 Ukrainian 1
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Author
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Holland, Heinrich 17 Kreutzer, Ralf T. 17 Mann, Andreas 17 Krafft, Manfred 16 Franses, Philip Hans 12 Karlan, Dean 12 Belz, Christian 11 Schwarz, Torsten 11 Donkers, Bas 10 Peters, Kay 10 Dahlhoff, Hans-Dieter 9 Künzler, Hans-Peter 9 Spiller, Achim 9 Hesse, Jürgen 8 Verhoef, Peter C. 8 Diepen, Merel van 7 Wirthgen, Bernd 7 Wirtz, Bernd W. 7 Häusler, Eduard 6 Limbu, Yam 6 Park, Jin Seong 6 Perri, Matthew 6 Potharst, Rob 6 Sullivan, Helen W. 6 Wagner, Ralf 6 Wood, Daniel H. 6 Aikin, Kathryn J. 5 Bliemel, Friedhelm 5 Dallmer, Heinz 5 Limbu, Yam B. 5 Link, Jörg 5 Liu, Qiang 5 Mackert, Michael 5 Meffert, Heribert 5 Mukherjee, Avinandan 5 Piersma, Nanda 5 Schneider, Helmut 5 Van den Poel, Dirk 5 Wansbeek, Tom 5 Zinman, Jonathan 5
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Institution
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Deutscher Dialogmarketing Verband 18 Springer Fachmedien Wiesbaden 15 National Bureau of Economic Research 7 Deutscher Direktmarketing-Verband 6 Erasmus Research Institute of Management 5 Marketing-Centrum <Münster (Westf)> 3 Universität Augsburg / Institut für Statistik und Mathematische Wirtschaftstheorie 3 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 3 Deutsche Post AG 2 Econometrisch Instituut <Rotterdam> 2 Springer Gabler <Firma> 2 Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <13., Hamburg> 2 Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <14., 2019, Pforzheim> 2 Agricultural Marketing Service, Department of Agriculture 1 American Marketing Association / Cincinnati Chapter 1 American Marketing Association / Public Utilities Section 1 Bayerische Landesanstalt für Landwirtschaft 1 Books on Demand GmbH <Norderstedt> 1 Bundesanstalt für Landwirtschaft und Ernährung 1 Bundesverband Digitale Wirtschaft 1 Bundesverband des Deutschen Textil-Einzelhandels 1 Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.> 1 Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences, Cornell University 1 Deutsche Bundespost Postdienst 1 Deutsche Landwirtschafts-Gesellschaft / Fachbereich Landfrau, Familie und Gesellschaft 1 Deutsche Post AG / Direkt-Marketing 1 Deutschland / Bundesministerium für Ernährung, Landwirtschaft und Verbraucherschutz 1 Ebs European Business School / Lehr- und Forschungsteam Marketing 1 Economic Research Service, Department of Agriculture 1 Europarat 1 European Direct Marketing Association 1 European Financial Management and Marketing Association 1 Europäische Kommission 1 Fachhochschule Reutlingen / European School of Business 1 Frankreich / Délégation à l'Aménagement du Territoire et à l'Action Régionale 1 Fördergesellschaft Marketing an der Universität Augsburg 1 Gesamthochschule Kassel / Fachgebiet Landwirtschaftliche Betriebslehre 1 Großbritannien / Department for Business, Energy & Industrial Strategy 1 Haufe-Lexware GmbH & Co. KG 1 Humboldt-Universität zu Berlin / Institut für Genossenschaftswesen 1
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Published in...
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Health marketing quarterly 34 SpringerLink / Bücher 33 Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing 23 Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts 20 International journal of pharmaceutical and healthcare marketing : IJPHM 19 Direct marketing : an international journal 15 International Journal of Pharmaceutical and Healthcare Marketing 15 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 15 Direct marketing in action : cutting-edge strategies for finding and keeping the best customers 14 Leitfaden Online-Marketing ; [Bd. 1] 14 Direct store delivery : concepts, applications and instruments 13 Journal of business research : JBR 13 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 11 ERIM report series research in management 10 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 10 Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives 10 Journal of marketing research : JMR 9 Research 9 European journal of operational research : EJOR 8 Europäische Hochschulschriften / 5 8 International direct marketing : principles, best practices, marketing facts 8 Journal of advertising research 8 Journal of retailing and consumer services 8 Marketing science 7 NBER working paper series 7 Schriften zu Dialogmarketing 'revisited' 7 Springer eBook Collection 7 Springer eBook Collection / Business and Economics 7 Arbeitsbericht ... des Competence Center E-Business Basel 6 Arbeitsberichte der Hochschule für Wirtschaft FHNW 6 Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing 6 Die Bank 6 Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing 6 Journal of global marketing 6 Journal of marketing 6 Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan 6 Journal of retailing 6 Journal of targeting, measurement and analysis for marketing 6 Kundenmanagement & Electronic Commerce 6 Management science : journal of the Institute for Operations Research and the Management Sciences 6
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Source
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ECONIS (ZBW) 1,570 RePEc 19 Other ZBW resources 19 BASE 3 EconStor 1
Showing 221 - 230 of 1,612
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Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
Wissenschaftlicher Interdisziplinärer Kongress für …; … - 2019
Persistent link: https://www.econbiz.de/10011982720
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The European Bank recovery and resolution directive : a market assessment
Pancotto, Livia; Ap Gwilym, Owain; Williams, Jonathan - In: Journal of financial stability 44 (2019), pp. 1-16
Persistent link: https://www.econbiz.de/10012260166
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Consumer trust in internet marketing and direct selling in China
Poon, Patrick; Albaum, Gerald S. - In: Journal of relationship marketing : innovations and … 18 (2019) 3, pp. 216-232
Persistent link: https://www.econbiz.de/10012181027
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Is the information of customer types and preferences to personal selling worth the investment in innovative technology? : a modeling approach
Kurata, Hisashi - In: Journal of retailing and consumer services 49 (2019), pp. 371-379
Persistent link: https://www.econbiz.de/10012026012
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Direct Selling: The Power of Women Helping Women
Crittenden, Victoria L.; Bliton, Kimberly Harris - 2019
Direct selling was founded on the philosophy of coaching people on how to successfully build a business from the ground up, and women comprise a large percentage of these direct selling entrepreneurs. In this chapter, we highlight the empowering benefits of direct selling. First, we focus on...
Persistent link: https://www.econbiz.de/10015092023
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Dialogmarketing und Kundenbindung mit Connected Cars : wie Automobilherstellern mit Daten und Vernetzung die optimale Customer Experience gelingt
Holland, Heinrich - 2019
Das Auto der Zukunft ist vernetzt und Teil des Internet of Things. Fahrzeughersteller, Telekommunikationsanbieter und IT-Riesen liefern sich eine Schlacht um die Hoheit im Connected Car. Dieses Buch zeigt die Potenziale von Autos mit Konnektivitätstechnologien für digitale Dienstleistungen,...
Persistent link: https://www.econbiz.de/10012401700
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Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
Wissenschaftlicher Interdisziplinärer Kongress für … - 2019
Der diesjährige Sammelband präsentiert aktuelle Fachbeiträge und Forschungsergebnisse des 13. wissenschaftlichen interdisziplinären Kongress für Dialogmarketing, den der DDV im September 2018 an der FOM Hochschule für Oekonomie & Management in Hamburg veranstaltete. Das Anliegen der Tagung...
Persistent link: https://www.econbiz.de/10012401927
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Does Agritourism Enhance Farm Profitability?
Schilling, Brian J.; Attavanich, Witsanu; Jin, Yanhong - In: Journal of Agricultural and Resource Economics 39 (2014) 1
The impacts of agritourism on farm profitability are poorly understood. Using Census of Agriculture records, we employ propensity score matching to estimate the effects of agritourism on the net cash income per acre of New Jersey farms. We find that agritourism has statistically significant and...
Persistent link: https://www.econbiz.de/10010918080
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Regulating Direct-to-Consumer Advertising of Prescription Drugs in the Digital Age
Gibson, Shannon - In: Laws 3 (2014) 3, pp. 410-438
framework in Canada translates into the social media sphere. Direct-to-consumer advertising (DTCA) of prescription drugs is …
Persistent link: https://www.econbiz.de/10011030687
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The Cost Effectiveness of Direct to Consumer Advertising for Prescription Drugs
Rubin, Paul H.; Atherly, Adam - 2014
In this paper we use published information to provide analyze the economic value of Direct to Consumer (DTC …
Persistent link: https://www.econbiz.de/10014047829
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