Search Results - subject:"Direct‐to‐consumer"

E-Marketing, Unsolicited Commercial E-Mail, and Legal Solutions

Li, Xingan - 2014

The purpose of this paper is to explore the legal solutions to unsolicited commercial e-mail. The advantages of e-mail enable it to be one of the most important e-marketing instruments. Spammers are also motivated by potential profits in spamming. The low costs and high benefits of the spammers,...

Persistent link: https://www.econbiz.de/10014156706

The Effect of Effectiveness : Donor Response to Aid Effectiveness in a Direct Mail Fundraising Experiment

Karlan, Dean - 2014

We test how donors respond to new information about a charity's effectiveness. Freedom from Hunger implemented a test of its direct marketing solicitations, varying letters by whether they include a discussion of their program's impact as measured by scientific research. The base script, used...

Persistent link: https://www.econbiz.de/10013055495

Direct to Consumer Advertising of Pharmaceutical Drugs : Information and Persuasion

Bar, Talia - 2014

We formally model direct to consumer advertising (DTCA) of prescription drugs and examine factors that determine a …

Persistent link: https://www.econbiz.de/10013061112

Agricultural Marketing Cooperatives with Direct Selling : A Cooperative Non Cooperative Game

Agbo, Maxime - 2014

We build a theoretical model to study a market structure of a marketing cooperative with direct selling, in which many farmers are members of an agricultural marketing cooperative. They can sell their production either to the cooperative or on an oligopolistic local market. We show that the...

Persistent link: https://www.econbiz.de/10013062408

Le street marketing, forcément transgressif?

Cova, Bernard; Saucet, Marcel - 2014

Persistent link: https://www.econbiz.de/10010430692

The effect of effectiveness : donor response to aid effectiveness in a direct mail fundraising experiment

Karlan, Dean; Wood, Daniel - 2014

Persistent link: https://www.econbiz.de/10010338773

The Effect of Effectiveness : Donor Response to Aid Effectiveness in a Direct Mail Fundraising Experiment

Karlan, Dean - 2014

Persistent link: https://www.econbiz.de/10012458617

Direct to Consumer Advertising of Pharmaceutical Drugs : Information and Persuasion

Bar, Talia - 2014

We formally model direct to consumer advertising (DTCA) of prescription drugs and examine factors that determine a …

Persistent link: https://www.econbiz.de/10012458869

Direct-to-Consumer Advertising and Insurers’ Spending Control Mechanisms for Prescription Drugs

Yarbrough, Courtney; Bradford, W. David - 2014

Numerous studies have examined the effects of direct-to-consumer advertising (DTC) on patient and physician behaviors …. Our results suggest that direct-to-consumer advertising puts pressure on insurers for more favorable formulary placement …. Television direct-to-consumer advertising and other measures of manufacturer market power had a significant and negative effect …

Persistent link: https://www.econbiz.de/10014148582

The Impact of Direct-to-Consumer Advertising of Prescription Drugs on Physician Visits and Drug Requests : Empirical Findings and Public Policy Implications

Liu, Qiang; Gupta, Sachin - 2014

This study analyzes the effect of DTCA expenditures for anti-hyperlipidemia drugs on patient behaviors. The key findings are: (a) DTCA expenditures have a positive and long-term effect on the number of visits to physicians by newly-diagnosed hyperlipidemia patients. (b) The effectiveness of DTCA...

Persistent link: https://www.econbiz.de/10014043677