EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject:"Direct‐to‐consumer"
Narrow search

Narrow search

Year of publication
Subject
All
Direct marketing 1,537 Direktmarketing 1,537 Consumer behaviour 318 Konsumentenverhalten 317 Deutschland 313 Germany 310 Theorie 211 Theory 211 Beziehungsmarketing 183 Relationship marketing 183 Advertising effects 176 Werbewirkung 176 Online-Marketing 166 Advertising 165 Werbung 161 Internet marketing 157 Pharmaceuticals 154 Arzneimittel 153 Marketing management 142 Marketingmanagement 142 United States 131 USA 130 Marketing 96 Pharmaceutical industry 71 Pharmaindustrie 71 Distribution channel 60 Vertriebsweg 60 Marktforschung 57 Market research 56 Social Web 50 Social web 50 Target group 50 Zielgruppe 50 Electronic Commerce 47 Online retailing 47 Online-Handel 47 Selling 46 Verkauf 46 E-commerce 44 E-Mail 42
more ... less ...
Online availability
All
Undetermined 287 Free 171 CC license 3
Type of publication
All
Article 916 Book / Working Paper 676 Journal 16 Other 1
Type of publication (narrower categories)
All
Article in journal 588 Aufsatz in Zeitschrift 588 Aufsatz im Buch 291 Book section 291 Graue Literatur 157 Non-commercial literature 157 Hochschulschrift 120 Thesis 100 Arbeitspapier 89 Working Paper 89 Collection of articles of several authors 76 Sammelwerk 76 Konferenzschrift 33 Ratgeber 32 Aufsatzsammlung 30 Bibliografie enthalten 28 Bibliography included 28 Guidebook 28 Case study 26 Fallstudie 26 Lehrbuch 23 Textbook 21 Conference proceedings 19 research-article 19 Handbook 14 Handbuch 14 Amtsdruckschrift 9 Forschungsbericht 9 Government document 9 Conference paper 8 Konferenzbeitrag 8 Glossar enthalten 5 Glossary included 5 Systematic review 5 Übersichtsarbeit 5 Collection of articles written by one author 4 Market information 4 Marktinformation 4 Sammlung 4 Fallstudiensammlung 3
more ... less ...
Language
All
English 989 German 596 Undetermined 21 French 6 Danish 2 Bulgarian 1 Czech 1 Finnish 1 Croatian 1 Swedish 1 Ukrainian 1
more ... less ...
Author
All
Holland, Heinrich 17 Kreutzer, Ralf T. 17 Mann, Andreas 17 Krafft, Manfred 16 Franses, Philip Hans 12 Karlan, Dean 12 Belz, Christian 11 Schwarz, Torsten 11 Donkers, Bas 10 Peters, Kay 10 Dahlhoff, Hans-Dieter 9 Künzler, Hans-Peter 9 Spiller, Achim 9 Hesse, Jürgen 8 Verhoef, Peter C. 8 Diepen, Merel van 7 Wirthgen, Bernd 7 Wirtz, Bernd W. 7 Häusler, Eduard 6 Limbu, Yam 6 Park, Jin Seong 6 Perri, Matthew 6 Potharst, Rob 6 Sullivan, Helen W. 6 Wagner, Ralf 6 Wood, Daniel H. 6 Aikin, Kathryn J. 5 Bliemel, Friedhelm 5 Dallmer, Heinz 5 Limbu, Yam B. 5 Link, Jörg 5 Liu, Qiang 5 Mackert, Michael 5 Meffert, Heribert 5 Mukherjee, Avinandan 5 Piersma, Nanda 5 Schneider, Helmut 5 Van den Poel, Dirk 5 Wansbeek, Tom 5 Zinman, Jonathan 5
more ... less ...
Institution
All
Deutscher Dialogmarketing Verband 18 Springer Fachmedien Wiesbaden 15 National Bureau of Economic Research 7 Deutscher Direktmarketing-Verband 6 Erasmus Research Institute of Management 5 Marketing-Centrum <Münster (Westf)> 3 Universität Augsburg / Institut für Statistik und Mathematische Wirtschaftstheorie 3 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 3 Deutsche Post AG 2 Econometrisch Instituut <Rotterdam> 2 Springer Gabler <Firma> 2 Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <13., Hamburg> 2 Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <14., 2019, Pforzheim> 2 Agricultural Marketing Service, Department of Agriculture 1 American Marketing Association / Cincinnati Chapter 1 American Marketing Association / Public Utilities Section 1 Bayerische Landesanstalt für Landwirtschaft 1 Books on Demand GmbH <Norderstedt> 1 Bundesanstalt für Landwirtschaft und Ernährung 1 Bundesverband Digitale Wirtschaft 1 Bundesverband des Deutschen Textil-Einzelhandels 1 Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.> 1 Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences, Cornell University 1 Deutsche Bundespost Postdienst 1 Deutsche Landwirtschafts-Gesellschaft / Fachbereich Landfrau, Familie und Gesellschaft 1 Deutsche Post AG / Direkt-Marketing 1 Deutschland / Bundesministerium für Ernährung, Landwirtschaft und Verbraucherschutz 1 Ebs European Business School / Lehr- und Forschungsteam Marketing 1 Economic Research Service, Department of Agriculture 1 Europarat 1 European Direct Marketing Association 1 European Financial Management and Marketing Association 1 Europäische Kommission 1 Fachhochschule Reutlingen / European School of Business 1 Frankreich / Délégation à l'Aménagement du Territoire et à l'Action Régionale 1 Fördergesellschaft Marketing an der Universität Augsburg 1 Gesamthochschule Kassel / Fachgebiet Landwirtschaftliche Betriebslehre 1 Großbritannien / Department for Business, Energy & Industrial Strategy 1 Haufe-Lexware GmbH & Co. KG 1 Humboldt-Universität zu Berlin / Institut für Genossenschaftswesen 1
more ... less ...
Published in...
All
Health marketing quarterly 34 SpringerLink / Bücher 33 Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing 23 Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts 20 International journal of pharmaceutical and healthcare marketing : IJPHM 19 Direct marketing : an international journal 15 International Journal of Pharmaceutical and Healthcare Marketing 15 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 15 Direct marketing in action : cutting-edge strategies for finding and keeping the best customers 14 Leitfaden Online-Marketing ; [Bd. 1] 14 Direct store delivery : concepts, applications and instruments 13 Journal of business research : JBR 13 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 11 ERIM report series research in management 10 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 10 Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives 10 Journal of marketing research : JMR 9 Research 9 European journal of operational research : EJOR 8 Europäische Hochschulschriften / 5 8 International direct marketing : principles, best practices, marketing facts 8 Journal of advertising research 8 Journal of retailing and consumer services 8 Marketing science 7 NBER working paper series 7 Schriften zu Dialogmarketing 'revisited' 7 Springer eBook Collection 7 Springer eBook Collection / Business and Economics 7 Arbeitsbericht ... des Competence Center E-Business Basel 6 Arbeitsberichte der Hochschule für Wirtschaft FHNW 6 Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing 6 Die Bank 6 Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing 6 Journal of global marketing 6 Journal of marketing 6 Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan 6 Journal of retailing 6 Journal of targeting, measurement and analysis for marketing 6 Kundenmanagement & Electronic Commerce 6 Management science : journal of the Institute for Operations Research and the Management Sciences 6
more ... less ...
Source
All
ECONIS (ZBW) 1,567 RePEc 19 Other ZBW resources 19 BASE 3 EconStor 1
Showing 21 - 30 of 1,609
Cover Image
The determinants of beginning farm success
Key, Nigel - In: Journal of agricultural and applied economics : JAEE 54 (2022) 2, pp. 199-223
Persistent link: https://www.econbiz.de/10013341832
Saved in:
Cover Image
Conversions on the rise : modernizing e-mail marketing practices by utilizing volunteered data
Hartemo, Mari - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 585-600
Persistent link: https://www.econbiz.de/10013536262
Saved in:
Cover Image
Perceived fairness of direct-to-consumer genetic testing business models
Toussaint, Philipp A.; Thiebes, Scott; … - In: Electronic markets : EM ; the international journal of … 32 (2022) 3, pp. 1621-1638
Persistent link: https://www.econbiz.de/10013463477
Saved in:
Cover Image
Customer Discrimination in the Workplace : Evidence from Online Sales
Kelley, Erin M. - 2022
Many workers are evaluated on their ability to engage with customers. This paper measures the impact of gender-based customer discrimination on the productivity of online sales agents working across Sub-Saharan Africa. Using a novel framework that randomly varies the gender of names presented to...
Persistent link: https://www.econbiz.de/10013538243
Saved in:
Cover Image
Smart advertising in prescription only medication : aligning it with prescriber's or consumer's behavior
Menebo, Mesay Moges - In: International journal of pharmaceutical and healthcare … 16 (2022) 1, pp. 55-74
Persistent link: https://www.econbiz.de/10012886102
Saved in:
Cover Image
Thirty-four years of online pharmaceutical marketing research : a bibliometric analysis
Boateng, Sheena Lovia; Donkor, Paul Owusu - In: Digital innovations, business and society in Africa : …, (pp. 165-190). 2022
Persistent link: https://www.econbiz.de/10012821149
Saved in:
Cover Image
Ethical issues in pharmaceutical marketing : a systematic review and future research agenda
Limbu, Yam B.; Huhmann, Bruce A. - In: Journal of global marketing 35 (2022) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10012821769
Saved in:
Cover Image
A "clear and conspicuous" distraction : coping with incongruent audiovisual content in direct-to-consumer advertisements
King, Jesse; Yencha, Christopher; Koppenhafer, Leslie; … - In: Journal of public policy & marketing 41 (2022) 4, pp. 353-367
Persistent link: https://www.econbiz.de/10013384452
Saved in:
Cover Image
Practitioner perspectives on key challenges in pharmaceutical marketing and future research opportunities
Morgan, Carter; Zane, Daniel M. - In: Journal of public policy & marketing 41 (2022) 4, pp. 368-382
Persistent link: https://www.econbiz.de/10013384453
Saved in:
Cover Image
Help me if you can : the advantage of farmers' altruistic message appeal in generating engagement with social media posts during COVID-19
Zimand-Sheiner, Dorit; Kol, Ofrit; Levy, Shalom - In: Electronic commerce research 24 (2024) 4, pp. 2405-2426
Persistent link: https://www.econbiz.de/10015196495
Saved in:
  • First
  • Prev
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • Next
  • Last
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...