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Search: subject:"Direct‐to‐consumer"
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Direct marketing
1,540
Direktmarketing
1,540
Consumer behaviour
318
Konsumentenverhalten
317
Deutschland
313
Germany
310
Theorie
211
Theory
211
Beziehungsmarketing
183
Relationship marketing
183
Advertising effects
176
Werbewirkung
176
Online-Marketing
166
Advertising
165
Werbung
161
Internet marketing
157
Pharmaceuticals
154
Arzneimittel
153
Marketing management
142
Marketingmanagement
142
United States
131
USA
130
Marketing
96
Pharmaceutical industry
71
Pharmaindustrie
71
Distribution channel
60
Vertriebsweg
60
Marktforschung
59
Market research
58
Social Web
50
Social web
50
Target group
50
Zielgruppe
50
Electronic Commerce
47
Online retailing
47
Online-Handel
47
Selling
46
Verkauf
46
E-commerce
44
E-Mail
42
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Undetermined
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171
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3
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Article
917
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676
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18
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1
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Article in journal
589
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589
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291
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291
Graue Literatur
157
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157
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120
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100
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89
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89
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76
Sammelwerk
76
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33
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28
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26
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26
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23
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21
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research-article
19
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14
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14
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9
Forschungsbericht
9
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9
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8
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8
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5
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5
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5
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21
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Author
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Holland, Heinrich
17
Kreutzer, Ralf T.
17
Mann, Andreas
17
Krafft, Manfred
16
Franses, Philip Hans
12
Karlan, Dean
12
Belz, Christian
11
Schwarz, Torsten
11
Donkers, Bas
10
Peters, Kay
10
Dahlhoff, Hans-Dieter
9
Künzler, Hans-Peter
9
Spiller, Achim
9
Hesse, Jürgen
8
Verhoef, Peter C.
8
Diepen, Merel van
7
Wirthgen, Bernd
7
Wirtz, Bernd W.
7
Häusler, Eduard
6
Limbu, Yam
6
Park, Jin Seong
6
Perri, Matthew
6
Potharst, Rob
6
Sullivan, Helen W.
6
Wagner, Ralf
6
Wood, Daniel H.
6
Aikin, Kathryn J.
5
Bliemel, Friedhelm
5
Dallmer, Heinz
5
Limbu, Yam B.
5
Link, Jörg
5
Liu, Qiang
5
Mackert, Michael
5
Meffert, Heribert
5
Mukherjee, Avinandan
5
Piersma, Nanda
5
Schneider, Helmut
5
Van den Poel, Dirk
5
Wansbeek, Tom
5
Zinman, Jonathan
5
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Institution
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Deutscher Dialogmarketing Verband
18
Springer Fachmedien Wiesbaden
15
National Bureau of Economic Research
7
Deutscher Direktmarketing-Verband
6
Erasmus Research Institute of Management
5
Marketing-Centrum <Münster (Westf)>
3
Universität Augsburg / Institut für Statistik und Mathematische Wirtschaftstheorie
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Deutsche Post AG
2
Econometrisch Instituut <Rotterdam>
2
Springer Gabler <Firma>
2
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <13., Hamburg>
2
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <14., 2019, Pforzheim>
2
Agricultural Marketing Service, Department of Agriculture
1
American Marketing Association / Cincinnati Chapter
1
American Marketing Association / Public Utilities Section
1
Bayerische Landesanstalt für Landwirtschaft
1
Books on Demand GmbH <Norderstedt>
1
Bundesanstalt für Landwirtschaft und Ernährung
1
Bundesverband Digitale Wirtschaft
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Bundespost Postdienst
1
Deutsche Landwirtschafts-Gesellschaft / Fachbereich Landfrau, Familie und Gesellschaft
1
Deutsche Post AG / Direkt-Marketing
1
Deutschland / Bundesministerium für Ernährung, Landwirtschaft und Verbraucherschutz
1
Ebs European Business School / Lehr- und Forschungsteam Marketing
1
Economic Research Service, Department of Agriculture
1
Europarat
1
European Direct Marketing Association
1
European Financial Management and Marketing Association
1
Europäische Kommission
1
Fachhochschule Reutlingen / European School of Business
1
Frankreich / Délégation à l'Aménagement du Territoire et à l'Action Régionale
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesamthochschule Kassel / Fachgebiet Landwirtschaftliche Betriebslehre
1
Großbritannien / Department for Business, Energy & Industrial Strategy
1
Haufe-Lexware GmbH & Co. KG
1
Humboldt-Universität zu Berlin / Institut für Genossenschaftswesen
1
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Published in...
All
Health marketing quarterly
34
SpringerLink / Bücher
33
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
23
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of pharmaceutical and healthcare marketing : IJPHM
19
Direct marketing : an international journal
15
International Journal of Pharmaceutical and Healthcare Marketing
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
Journal of business research : JBR
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
ERIM report series research in management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
Journal of marketing research : JMR
9
Research
9
European journal of operational research : EJOR
8
Europäische Hochschulschriften / 5
8
International direct marketing : principles, best practices, marketing facts
8
Journal of advertising research
8
Journal of retailing and consumer services
8
Marketing science
7
NBER working paper series
7
Schriften zu Dialogmarketing 'revisited'
7
Springer eBook Collection
7
Springer eBook Collection / Business and Economics
7
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Die Bank
6
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Journal of global marketing
6
Journal of marketing
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Journal of retailing
6
Journal of targeting, measurement and analysis for marketing
6
Kundenmanagement & Electronic Commerce
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
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Source
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ECONIS (ZBW)
1,570
RePEc
19
Other ZBW resources
19
BASE
3
EconStor
1
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301
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310
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301
Do charities get more when they ask more often? : evidence from a unique field experiment
Donkers, Bas
;
Diepen, Merel van
;
Franses, Philip Hans
- In:
Journal of behavioral and experimental economics
66
(
2017
),
pp. 58-65
Persistent link: https://www.econbiz.de/10011876858
Saved in:
302
Predicting direct marketing response in banking : comparison of class imbalance methods
Miguéis, Vera L.
;
Camanho, Ana Santos
;
Borges, José
- In:
Service business
11
(
2017
)
4
,
pp. 831-849
Persistent link: https://www.econbiz.de/10011915012
Saved in:
303
Visual elements in
direct-to-consumer
advertising : messages communicated to patients with arthritis
Willis, Erin
- In:
Health marketing quarterly
34
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011686941
Saved in:
304
Effective customer selection for marketing campaigns based on net scores
Michel, René
;
Schnakenburg, Igor
;
Martens, Tobias von
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011699233
Saved in:
305
Are local market relationships undermining organic fruit and vegetable certification? : a bivariate probit analysis
Torres, Ariana P.
;
Marshall, Maria I.
;
Alexander, Corinne
; …
- In:
Agricultural economics : the journal of the …
48
(
2017
)
2
,
pp. 197-205
Persistent link: https://www.econbiz.de/10011746675
Saved in:
306
Imbalanced customer classification for bank direct marketing
Marinakos, Georgios
;
Daskalaki, Sophia
- In:
Journal of marketing analytics : JMA
5
(
2017
)
1
,
pp. 14-30
Persistent link: https://www.econbiz.de/10011748012
Saved in:
307
The use of technology in direct-selling marketing channels : digital avenues for dynamic growth
Harrison, Dana E.
;
Hair, Joseph F.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 39-50
Persistent link: https://www.econbiz.de/10011749083
Saved in:
308
Determinants of effective beginning farmer programming and implications for future programs
Jablonski, B. B. R.
;
McFadden, Dawn Thilmany
;
Sullins, …
- In:
Journal of agricultural and resource economics : JARE ; …
42
(
2017
)
3
,
pp. 427-438
Persistent link: https://www.econbiz.de/10011751948
Saved in:
309
Community Supported Agriculture als neuer Impuls für die Regionalvermarktung? : Stand der Forschung und Abgrenzung von anderen Alternativen Lebensmittelnetzwerken
Diekmann, Marie
;
Theuvsen, Ludwig
- In:
Agrar- und Ernährungswirtschaft: regional vernetzt und …
,
(pp. 221-232)
.
2017
Persistent link: https://www.econbiz.de/10011755123
Saved in:
310
Performance of direct mail in building customer loyalty in Greek automotive sector during the financial crisis
Yaqub, Muhammad Zafar
;
Mandurah, Saud Mahmood
- In:
International journal of business performance management
18
(
2017
)
3
,
pp. 253-273
Persistent link: https://www.econbiz.de/10011736005
Saved in:
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