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Search: subject:"Direct‐to‐consumer"
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Direct marketing
1,540
Direktmarketing
1,540
Consumer behaviour
318
Konsumentenverhalten
317
Deutschland
313
Germany
310
Theorie
211
Theory
211
Beziehungsmarketing
183
Relationship marketing
183
Advertising effects
176
Werbewirkung
176
Online-Marketing
166
Advertising
165
Werbung
161
Internet marketing
157
Pharmaceuticals
154
Arzneimittel
153
Marketing management
142
Marketingmanagement
142
United States
131
USA
130
Marketing
96
Pharmaceutical industry
71
Pharmaindustrie
71
Distribution channel
60
Vertriebsweg
60
Marktforschung
59
Market research
58
Social Web
50
Social web
50
Target group
50
Zielgruppe
50
Electronic Commerce
47
Online retailing
47
Online-Handel
47
Selling
46
Verkauf
46
E-commerce
44
E-Mail
42
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171
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3
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Article
917
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676
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18
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1
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589
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589
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291
Graue Literatur
157
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157
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120
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100
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89
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89
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76
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33
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26
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26
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research-article
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14
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14
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9
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9
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9
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8
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8
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5
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5
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5
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Author
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Holland, Heinrich
17
Kreutzer, Ralf T.
17
Mann, Andreas
17
Krafft, Manfred
16
Franses, Philip Hans
12
Karlan, Dean
12
Belz, Christian
11
Schwarz, Torsten
11
Donkers, Bas
10
Peters, Kay
10
Dahlhoff, Hans-Dieter
9
Künzler, Hans-Peter
9
Spiller, Achim
9
Hesse, Jürgen
8
Verhoef, Peter C.
8
Diepen, Merel van
7
Wirthgen, Bernd
7
Wirtz, Bernd W.
7
Häusler, Eduard
6
Limbu, Yam
6
Park, Jin Seong
6
Perri, Matthew
6
Potharst, Rob
6
Sullivan, Helen W.
6
Wagner, Ralf
6
Wood, Daniel H.
6
Aikin, Kathryn J.
5
Bliemel, Friedhelm
5
Dallmer, Heinz
5
Limbu, Yam B.
5
Link, Jörg
5
Liu, Qiang
5
Mackert, Michael
5
Meffert, Heribert
5
Mukherjee, Avinandan
5
Piersma, Nanda
5
Schneider, Helmut
5
Van den Poel, Dirk
5
Wansbeek, Tom
5
Zinman, Jonathan
5
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Institution
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Deutscher Dialogmarketing Verband
18
Springer Fachmedien Wiesbaden
15
National Bureau of Economic Research
7
Deutscher Direktmarketing-Verband
6
Erasmus Research Institute of Management
5
Marketing-Centrum <Münster (Westf)>
3
Universität Augsburg / Institut für Statistik und Mathematische Wirtschaftstheorie
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Deutsche Post AG
2
Econometrisch Instituut <Rotterdam>
2
Springer Gabler <Firma>
2
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <13., Hamburg>
2
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <14., 2019, Pforzheim>
2
Agricultural Marketing Service, Department of Agriculture
1
American Marketing Association / Cincinnati Chapter
1
American Marketing Association / Public Utilities Section
1
Bayerische Landesanstalt für Landwirtschaft
1
Books on Demand GmbH <Norderstedt>
1
Bundesanstalt für Landwirtschaft und Ernährung
1
Bundesverband Digitale Wirtschaft
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Bundespost Postdienst
1
Deutsche Landwirtschafts-Gesellschaft / Fachbereich Landfrau, Familie und Gesellschaft
1
Deutsche Post AG / Direkt-Marketing
1
Deutschland / Bundesministerium für Ernährung, Landwirtschaft und Verbraucherschutz
1
Ebs European Business School / Lehr- und Forschungsteam Marketing
1
Economic Research Service, Department of Agriculture
1
Europarat
1
European Direct Marketing Association
1
European Financial Management and Marketing Association
1
Europäische Kommission
1
Fachhochschule Reutlingen / European School of Business
1
Frankreich / Délégation à l'Aménagement du Territoire et à l'Action Régionale
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesamthochschule Kassel / Fachgebiet Landwirtschaftliche Betriebslehre
1
Großbritannien / Department for Business, Energy & Industrial Strategy
1
Haufe-Lexware GmbH & Co. KG
1
Humboldt-Universität zu Berlin / Institut für Genossenschaftswesen
1
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Published in...
All
Health marketing quarterly
34
SpringerLink / Bücher
33
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
23
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of pharmaceutical and healthcare marketing : IJPHM
19
Direct marketing : an international journal
15
International Journal of Pharmaceutical and Healthcare Marketing
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
Journal of business research : JBR
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
ERIM report series research in management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
Journal of marketing research : JMR
9
Research
9
European journal of operational research : EJOR
8
Europäische Hochschulschriften / 5
8
International direct marketing : principles, best practices, marketing facts
8
Journal of advertising research
8
Journal of retailing and consumer services
8
Marketing science
7
NBER working paper series
7
Schriften zu Dialogmarketing 'revisited'
7
Springer eBook Collection
7
Springer eBook Collection / Business and Economics
7
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Die Bank
6
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Journal of global marketing
6
Journal of marketing
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Journal of retailing
6
Journal of targeting, measurement and analysis for marketing
6
Kundenmanagement & Electronic Commerce
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
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Source
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ECONIS (ZBW)
1,570
RePEc
19
Other ZBW resources
19
BASE
3
EconStor
1
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321
Best-Practice-Ansätze zur Steuerung im Direktmarketing
Helmke, Stefan
;
Uebel, Matthias
- In:
Effektives Customer Relationship Management : …
,
(pp. 53-75)
.
2017
Persistent link: https://www.econbiz.de/10011599142
Saved in:
322
Exploring risks, advantages and interpersonal trust in buyer-salesperson relationships in direct selling in a non-western country
Poon, Patrick
;
Albaum, Gerald S.
;
Yin, Cheng-Yue
- In:
International journal of retail & distribution management
45
(
2017
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10011640130
Saved in:
323
Design for personalisation
Kuksa, Iryna
(
ed.
);
Fisher, Tom
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011640512
Saved in:
324
Unternehmer statt Unterlasser : unternehmerrelevante Persönlichkeitseigenschaften in der Direktvermarktung
Westermayer, Christina
-
2017
Persistent link: https://www.econbiz.de/10011556029
Saved in:
325
Generic Pareto local search metaheuristic for optimization of targeted offers in a bi-objective direct marketing campaign
Coelho, Vitor N.
;
Oliveira, Thays A.
;
Coelho, Igor M.
; …
- In:
Computers & operations research : and their …
78
(
2017
),
pp. 578-587
Persistent link: https://www.econbiz.de/10011631639
Saved in:
326
Direct and digital marketing in practice
Thomas, Brian
;
Housden, Matthew
-
2017
-
Third edition
Persistent link: https://www.econbiz.de/10011635849
Saved in:
327
Marketing research on mergers and acquisitions : a systematic review and future directions
Christofi, Michael
;
Leonidou, Erasmia
;
Vrontis, Demetris
- In:
International marketing review
34
(
2017
)
5
,
pp. 629-651
Persistent link: https://www.econbiz.de/10011730786
Saved in:
328
Generating leads with sequential persuasion: should sales influence tactics be consistent or complementary?
Pöyry, Essi
;
Parvinen, Petri
;
McFarland, Richard G.
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
2
,
pp. 89-99
Persistent link: https://www.econbiz.de/10011734615
Saved in:
329
Assimilation-contrast theory in action : operationalization and managerial impact in a fundraising context
De Bruyn, Arnaud
;
Prokopec, Sonja
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 367-381
Persistent link: https://www.econbiz.de/10011734865
Saved in:
330
"On the doctor's orders" : a pilot study of the effects of website marketing for medical specialist providers under gatekeeping arrangements
Zwier, Sandra
- In:
Health marketing quarterly
34
(
2017
)
4
,
pp. 233-246
Persistent link: https://www.econbiz.de/10011791298
Saved in:
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