Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Direct‐to‐consumer"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Direct marketing
1,537
Direktmarketing
1,537
Consumer behaviour
318
Konsumentenverhalten
317
Deutschland
313
Germany
310
Theorie
211
Theory
211
Beziehungsmarketing
183
Relationship marketing
183
Advertising effects
176
Werbewirkung
176
Online-Marketing
166
Advertising
165
Werbung
161
Internet marketing
157
Pharmaceuticals
154
Arzneimittel
153
Marketing management
142
Marketingmanagement
142
United States
131
USA
130
Marketing
96
Pharmaceutical industry
71
Pharmaindustrie
71
Distribution channel
60
Vertriebsweg
60
Marktforschung
57
Market research
56
Social Web
50
Social web
50
Target group
50
Zielgruppe
50
Electronic Commerce
47
Online retailing
47
Online-Handel
47
Selling
46
Verkauf
46
E-commerce
44
E-Mail
42
more ...
less ...
Online availability
All
Undetermined
287
Free
171
CC license
3
Type of publication
All
Article
916
Book / Working Paper
676
Journal
16
Other
1
Type of publication (narrower categories)
All
Article in journal
588
Aufsatz in Zeitschrift
588
Aufsatz im Buch
291
Book section
291
Graue Literatur
157
Non-commercial literature
157
Hochschulschrift
120
Thesis
100
Arbeitspapier
89
Working Paper
89
Collection of articles of several authors
76
Sammelwerk
76
Konferenzschrift
33
Ratgeber
32
Aufsatzsammlung
30
Bibliografie enthalten
28
Bibliography included
28
Guidebook
28
Case study
26
Fallstudie
26
Lehrbuch
23
Textbook
21
Conference proceedings
19
research-article
19
Handbook
14
Handbuch
14
Amtsdruckschrift
9
Forschungsbericht
9
Government document
9
Conference paper
8
Konferenzbeitrag
8
Glossar enthalten
5
Glossary included
5
Systematic review
5
Übersichtsarbeit
5
Collection of articles written by one author
4
Market information
4
Marktinformation
4
Sammlung
4
Fallstudiensammlung
3
more ...
less ...
Language
All
English
989
German
596
Undetermined
21
French
6
Danish
2
Bulgarian
1
Czech
1
Finnish
1
Croatian
1
Swedish
1
Ukrainian
1
more ...
less ...
Author
All
Holland, Heinrich
17
Kreutzer, Ralf T.
17
Mann, Andreas
17
Krafft, Manfred
16
Franses, Philip Hans
12
Karlan, Dean
12
Belz, Christian
11
Schwarz, Torsten
11
Donkers, Bas
10
Peters, Kay
10
Dahlhoff, Hans-Dieter
9
Künzler, Hans-Peter
9
Spiller, Achim
9
Hesse, Jürgen
8
Verhoef, Peter C.
8
Diepen, Merel van
7
Wirthgen, Bernd
7
Wirtz, Bernd W.
7
Häusler, Eduard
6
Limbu, Yam
6
Park, Jin Seong
6
Perri, Matthew
6
Potharst, Rob
6
Sullivan, Helen W.
6
Wagner, Ralf
6
Wood, Daniel H.
6
Aikin, Kathryn J.
5
Bliemel, Friedhelm
5
Dallmer, Heinz
5
Limbu, Yam B.
5
Link, Jörg
5
Liu, Qiang
5
Mackert, Michael
5
Meffert, Heribert
5
Mukherjee, Avinandan
5
Piersma, Nanda
5
Schneider, Helmut
5
Van den Poel, Dirk
5
Wansbeek, Tom
5
Zinman, Jonathan
5
more ...
less ...
Institution
All
Deutscher Dialogmarketing Verband
18
Springer Fachmedien Wiesbaden
15
National Bureau of Economic Research
7
Deutscher Direktmarketing-Verband
6
Erasmus Research Institute of Management
5
Marketing-Centrum <Münster (Westf)>
3
Universität Augsburg / Institut für Statistik und Mathematische Wirtschaftstheorie
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Deutsche Post AG
2
Econometrisch Instituut <Rotterdam>
2
Springer Gabler <Firma>
2
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <13., Hamburg>
2
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <14., 2019, Pforzheim>
2
Agricultural Marketing Service, Department of Agriculture
1
American Marketing Association / Cincinnati Chapter
1
American Marketing Association / Public Utilities Section
1
Bayerische Landesanstalt für Landwirtschaft
1
Books on Demand GmbH <Norderstedt>
1
Bundesanstalt für Landwirtschaft und Ernährung
1
Bundesverband Digitale Wirtschaft
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Bundespost Postdienst
1
Deutsche Landwirtschafts-Gesellschaft / Fachbereich Landfrau, Familie und Gesellschaft
1
Deutsche Post AG / Direkt-Marketing
1
Deutschland / Bundesministerium für Ernährung, Landwirtschaft und Verbraucherschutz
1
Ebs European Business School / Lehr- und Forschungsteam Marketing
1
Economic Research Service, Department of Agriculture
1
Europarat
1
European Direct Marketing Association
1
European Financial Management and Marketing Association
1
Europäische Kommission
1
Fachhochschule Reutlingen / European School of Business
1
Frankreich / Délégation à l'Aménagement du Territoire et à l'Action Régionale
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesamthochschule Kassel / Fachgebiet Landwirtschaftliche Betriebslehre
1
Großbritannien / Department for Business, Energy & Industrial Strategy
1
Haufe-Lexware GmbH & Co. KG
1
Humboldt-Universität zu Berlin / Institut für Genossenschaftswesen
1
more ...
less ...
Published in...
All
Health marketing quarterly
34
SpringerLink / Bücher
33
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
23
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of pharmaceutical and healthcare marketing : IJPHM
19
Direct marketing : an international journal
15
International Journal of Pharmaceutical and Healthcare Marketing
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
Journal of business research : JBR
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
ERIM report series research in management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
Journal of marketing research : JMR
9
Research
9
European journal of operational research : EJOR
8
Europäische Hochschulschriften / 5
8
International direct marketing : principles, best practices, marketing facts
8
Journal of advertising research
8
Journal of retailing and consumer services
8
Marketing science
7
NBER working paper series
7
Schriften zu Dialogmarketing 'revisited'
7
Springer eBook Collection
7
Springer eBook Collection / Business and Economics
7
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Die Bank
6
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Journal of global marketing
6
Journal of marketing
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Journal of retailing
6
Journal of targeting, measurement and analysis for marketing
6
Kundenmanagement & Electronic Commerce
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
more ...
less ...
Source
All
ECONIS (ZBW)
1,567
RePEc
19
Other ZBW resources
19
BASE
3
EconStor
1
Showing
31
-
40
of
1,609
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
31
How promotion mix helps sustain brand sales during market transitions : insights from the pharmaceutical industry
Chaudhuri, Malika
;
Hirunyawipada, Tanawat
;
Pan, Yue
- In:
European journal of marketing
58
(
2024
)
11
,
pp. 2508-2538
Persistent link: https://www.econbiz.de/10015198431
Saved in:
32
Quiet sellers : when introversion drives salesperson performance
Chaker, Nawar N.
;
Habel, Johannes
;
Hartmann, Nathaniel N.
; …
- In:
Journal of retailing
100
(
2024
)
3
,
pp. 456-474
Persistent link: https://www.econbiz.de/10015065360
Saved in:
33
The transfer of learning between independent direct distributors : an ethnographic study in the Moroccan context
El Yamani, Zakia
- In:
African journal of business & economic research : AJBER
19
(
2024
)
3
,
pp. 553-579
Persistent link: https://www.econbiz.de/10015329435
Saved in:
34
Female consumer entrepreneurship in Asia : capabilities for micro-entrepreneurial success and the role of coaching and training
Darwina Arshad
;
Hogdkinson, Ian R.
;
Hughes, Paul
; …
- In:
Journal of entrepreneurship in emerging economies
16
(
2024
)
1
,
pp. 188-208
Persistent link: https://www.econbiz.de/10014473011
Saved in:
35
Unique ... like everyone else : effects and mechanisms of personalization appeals in recruitment advertising
Pfiffelmann, Jean
;
Pfeuffer, Alexander
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 491-532
Persistent link: https://www.econbiz.de/10014550980
Saved in:
36
The effects of artificial intelligence (AI) on marketing
Joaquim, Ana Filipa Vieira Lopes
- In:
Complex AI dynamics and interactions in management
,
(pp. 209-228)
.
2024
Persistent link: https://www.econbiz.de/10014519498
Saved in:
37
Unethical advertising techniques and their impact on consumer shopping habits
Domadenik, Žiga
;
Tomažič, Tina
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 91-111)
.
2024
Persistent link: https://www.econbiz.de/10014519835
Saved in:
38
Donor responses to out-group beneficiary profiles in direct mail fundraising : a Canadian case study
Dougherty, Christopher Nicholas
;
Schmidt, Kirk
;
Mahon, …
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
2
,
pp. 123-144
Persistent link: https://www.econbiz.de/10014514762
Saved in:
39
Drivers and moderators of direct selling business outcomes : why I participate affects how I perform
Coughlan, Anne T.
;
Gerke, Michael
;
Krafft, Manfred
- In:
Marketing : ZFP ; journal of research and management
46
(
2024
)
1
,
pp. 4-19
Persistent link: https://www.econbiz.de/10014634755
Saved in:
40
How promotion mix helps sustain brand sales during market transitions: insights from the pharmaceutical industry
Chaudhuri, Malika
;
Hirunyawipada, Tanawat
;
Pan, Yue
- In:
European Journal of Marketing
58
(
2024
)
11
,
pp. 2508-2538
Purpose Pharmaceutical marketers use detailing, sampling and
direct-to-consumer
advertising (DTCA) to promote a branded …
Persistent link: https://www.econbiz.de/10015343401
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
