Search Results - subject:"Direct‐to‐consumer"

Direct-to-consumer prescription medication advertisements and use of different types of media

Fogel, Joshua; Herzog, Rivka - In: Journal of electronic commerce in organizations : the … 18 (2020) 4, pp. 51-72

Persistent link: https://www.econbiz.de/10012427422

"Give me happiness" or "Take away my pain" : explaining consumer responses to prescription drug advertising

Sumpradit, Nithima; Bagozzi, Richard P.; Ascione, Frank J. - In: Cogent business & management 2 (2015), pp. 1-27

We examine how consumers react to direct-to-consumer advertising (DTCA) by investigating the role of goal compatibility …

Persistent link: https://www.econbiz.de/10012036751

The gender gap in self-promotion

Exley, Christine L.; Kessler, Judd B. - 2019

Persistent link: https://www.econbiz.de/10012128937

Contemporary challenges in direct selling

Şahin, Ebru - 2019

Persistent link: https://www.econbiz.de/10012109967

Direct users

Großbritannien / Department for Business, Energy & … - 2019

This research explores the benefits of Companies House (CH) data to businesses, consumers and wider society. The data is accessed billions of times a year. Using a stated preference approach, the study: estimates the willingness of direct users and smaller intermediaries' to pay for CH data;...

Persistent link: https://www.econbiz.de/10012112526