Diepen, M. van; Donkers, A.C.D.; Franses, Ph.H.B.F. - Erasmus Research Institute of Management (ERIM), ERIM … - 2006
setting, as sending direct mailings represents a large part of charitable fundraising activity. Households often receive … direct mailings of different charities within a short period of time and competition is highly relevant. We construct a … level data on the direct mailings received and the donations made by each household to each charity. Our results show that …
