Woodside, Arch G.; Nagy, Gábor; Megehee, Carol M. - In: Journal of Innovation & Knowledge (JIK) 3 (2018) 1, pp. 9-25
This essay elaborates on the usefulness of embracing complexity theory, modeling outcomes rather than directionality …-away from the current dominant logic of directionality testing-null hypotheses statistic testing (NHST)-to embrace somewhat …