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  • Search: subject:"Dirichlet model"
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Year of publication
Subject
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Dirichlet Model of Consumer Behaviour 2 Duplication of Purchase 2 Radio Markets 2 Share Order Effect 2 Bavarian State election 2018 1 Bayerische Landtagswahl 2018 1 Brand 1 Brand growth 1 Brand management 1 Consumer behaviour 1 Dirichlet model 1 Federal elections in Germany 1 Heavy buyers 1 Hybrid multinomial Dirichlet model 1 Hybrides Multinomiales Dirichletmodell 1 Imprecise Dirichlet Model 1 Konsumentenverhalten 1 Markenartikel 1 Markenführung 1 Marketing management 1 Marketing strategy 1 Marketingmanagement 1 Motive der Wechselwahl 1 Offene Frage 1 Open-ended question 1 Pareto share 1 Rechtspopulistische Parteien 1 Right-wing populist parties 1 Switching motives 1 Theorie 1 Theory 1 imprecise probabilities 1 interval probability 1 known number of categories 1 lower and upper probabilities 1 multinominal data 1 nonparametric predictive inference 1 probability wheel 1
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Online availability
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Free 5
Type of publication
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Article 4 Book / Working Paper 1
Type of publication (narrower categories)
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Article 1 Article in journal 1 Aufsatz in Zeitschrift 1 Working Paper 1
Language
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English 4 Undetermined 1
Author
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Lees, Gavin 2 Watnee, Torgier 2 Augustin, Thomas 1 Coolen, F. P. A. 1 Dawes, John 1 Heinrich, Tassilo 1 Klima, André 1 Knieper, Thomas 1 Küchenhoff, Helmut 1 Mang, Stefan 1 Mauerer, Ingrid 1 Schnurbus, Joachim 1 Sharp, Byron 1 Thurner, Paul W. 1 Trinh, Giang 1 Walter-Rogg, Melanie 1
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Published in...
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Acta Universitatis Bohemiae Meridionales 1 Discussion Paper 1 Marketing letters : a journal of research in marketing 1 Politische Vierteljahresschrift 1
Source
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EconStor 2 BASE 1 ECONIS (ZBW) 1 RePEc 1
Showing 1 - 5 of 5
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Where is the brand growth potential? : an examination of buyer groups
Trinh, Giang; Dawes, John; Sharp, Byron - In: Marketing letters : a journal of research in marketing 35 (2024) 1, pp. 95-106
Persistent link: https://www.econbiz.de/10015125154
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Micromotives of Vote Switchers and Macrotransitions: The Case of the Immigration Issue in a Regional Earthquake Election in Germany 2018
Thurner, Paul W.; Klima, André; Küchenhoff, Helmut; … - In: Politische Vierteljahresschrift 63 (2022) 4, pp. 663-684
transition estimates are based on the hybrid multinomial Dirichlet model, a new technique integrating individual-level survey …
Persistent link: https://www.econbiz.de/10015327387
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Cover Image
What happens to a Radio Station’s Share and Cumulative Audience When a New Radio Station Enters the Marketplace?
Lees, Gavin; Watnee, Torgier - 2013
shown by the Dirichlet model (Goodhardt, Ehrenberg and Chatfield, 1981). However, the SOE model may not hold true in all …
Persistent link: https://www.econbiz.de/10011315888
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What happens to a Radio Station’s Share and Cumulative Audience When a New Radio Station Enters the Marketplace?
Lees, Gavin; Watnee, Torgier - In: Acta Universitatis Bohemiae Meridionales 15 (2012) 2, pp. 55-60
shown by the Dirichlet model (Goodhardt, Ehrenberg and Chatfield, 1981). However, the SOE model may not hold true in all …
Persistent link: https://www.econbiz.de/10010638405
Saved in:
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A nonparametric predictive alternative to the Imprecise Dirichlet Model: the case of a known number of categories
Coolen, F. P. A.; Augustin, Thomas - 2006
Dirichlet Model. …
Persistent link: https://www.econbiz.de/10010266240
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