This paper focuses on the Dirichlet and the Dirichlet-multinomial distributions to analyze one definition of the cycle based on three economic performance regimens: augmentation, stagnation and diminution. We use data from 142 economies grouped in seven clusters during the second half of the...

Until nowadays, the studies on consumers? behavioural loyalty allowed the analysis of a brand, category or product attribute at a time. However, it has never been possible to observe and measure the relationships between brands/attributes from a loyalty perspective. Therefore, the paper aims at...