innovation by describing and analysing actors’ disalignment processes regarding what resources to provide and strategies for … technology commercialisation phases which involve both destructive and constructive situations of disalignment, namely, actors … actors’ roles as well as their disalignment regarding what resources to provide during technology commercialisation. It …

disalignment actions and the friction technological commercialization causes. By allowing actors to (re)negotiate their roles … the friction caused by disalignment to succeed in a highly competitive global market. Practical implications The paper …