Huang, Mei; Wang, Kexin; Liu, Yue; Xu, Shuangyu - In: Journal of Hospitality and Tourism Insights 7 (2023) 2, pp. 783-799
Purpose Effective post-disaster communication is essential for destination marketing organizations to encourage … designed three contextual experiments based on post-disaster communication scenarios on the Internet and social media to test … post-disaster communication theory, this study fills a research gap regarding the effectiveness of tourism marketing …