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Daellenbach, Kate
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Journal of Social Marketing
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Just how prepared are you? : an application of marketing segmentation and theory of planned behavior for
disaster
preparation
Daellenbach, Kate
;
Parkinson, Joy
;
Krisjanous, Jayne
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
4
,
pp. 413-443
Persistent link: https://www.econbiz.de/10011956575
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2
A useful shift in our perspective: integrating social movement framing into social marketing
Daellenbach, Kate
;
Parkinson, Joy
- In:
Journal of Social Marketing
7
(
2017
)
2
,
pp. 188-204
explored via two social causes: obesity and
disaster
preparation
. Findings A social movement perspective on framing highlights …
Persistent link: https://www.econbiz.de/10014907154
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