Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, … - 2005
outcomes for both
the manufacturer and the discounter.
Free Keywords
Discount Retailing, Branded Goods, Performance … to positive outcomes for both the
manufacturer and the discounter.
Keywords: Discount retailing, branded goods … (Aggarwal 2003).
Having a balanced offering of both PLs and NBs may enhance that discounter’s performance,
as NBs are known …