Telephone services are often characterized by the presence of ‘fixed’ plans, involving only a fixed monthly fee, as well as ‘measured’ plans, with both fixed fees and per-unit charges for usage. Consumers are faced with the decisions of which plan to choose and how much to use the phone...

This paper presents a multiple discrete-continuous econometric structure to model the daily time-investment decisions of couples in solo- and joint-discretionary activities incorporating intra-personal and inter-personal inter-dependencies. The empirical model was estimated using data from the...

We examine an alternative method to incorporate potential presence of population heterogeneity within the Multiple Discrete Continuous Extreme Value (MDCEV) model structure. Towards this end, an endogenous segmentation approach is proposed that allocates decision makers probabilistically to...

Although dichotomous choice (DC) contingent valuation (CV) has been recommended by the US NOAA 'blue-ribbon' panel for large-scale contingent valuation studies, useful information can still be obtained from smaller, open-ended (OE) studies, often undertaken as a precursor to a DC survey. The CV...

Product design, pricing policies, and promotional activities influence the primary and secondary demand for goods and services. Brand managers need to develop an understanding of the relationships between marketing mix decisions and consumer decisions of whether to purchase in the product...