Marcucci, Edoardo; Gatta, Valerio - In: Transportation Research Part E: Logistics and … 48 (2012) 1, pp. 331-339
This paper investigates alternative methods to account for preference heterogeneity in choice experiments. Heterogeneity can be explained by assuming its influence to impact the systematic component of utility, the stochastic one or both. Seven different models were estimated to search for...