‘This current and timely collection brings together an impressive group of contributors, providing us with a comprehensive and detailed view of qualitative methods as practiced today; of benefit to any qualitative researcher in business and management. Highly recommended.’ -Yochanan Altman,...

‘This current and timely collection brings together an impressive group of contributors, providing us with a comprehensive and detailed view of qualitative methods as practiced today; of benefit to any qualitative researcher in business and management. Highly recommended.’ -Yochanan Altman,...

John and Storr (this volume) make the case that quantitative methods help establish whether culture matters, but do not tell us how culture matters. To better understand how culture matters, social scientists must use qualitative methods like interviews, in-depth case studies, and archival...

How should economists incorporate culture into their economic analysis? What empirical approaches to identifying, measuring, and analyzing the relationship between culture and economic action are most appropriate for economists? In particular, what can experimental economists learn from the...

Cover -- EDITORIAL ADVISORY AND REVIEW BOARD -- Guest editorial -- Risks/rewards and an evolving business model -- Developing an authentic personal brand using impression management behaviours -- Female entrepreneurial networking in the marketing services sector -- Entrepreneurial marketing and...

"This book addresses the difficulties and challenges of selecting and applying a qualitative technique. It explores what measures should be adopted to ensure the credibility and dependability of the qualitative findings in workplace. Six key techniques namely thematic analysis, phenomenological...

Frontmatter -- Contents -- Figures and Tables -- Preface -- Contributors -- Foreword / Deery, Margaret -- Introduction / Hillman, Wendy / Radel, Kylie -- 1. Ontology, Epistemology: Paradigms and Parameters for Qualitative Approaches to Tourism Research / Killion, Les / Fisher, Rickie -- 2. A...