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  • Search: subject:"Display Material"
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Year of publication
Subject
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Consumer behaviour 2 Display material 2 Brands 1 Change management 1 Consumer/Household Economics 1 Display Material 1 Eire 1 Food Consumption/Nutrition/Food Safety 1 Grapefruit 1 Layout 1 Marketing 1 Merchandising 1 Point-of-Purchase 1 Pricing 1 Production Economics 1 Sales 1 Supermarkets 1 Texas 1
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Online availability
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Undetermined 2 Free 1
Type of publication
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Article 2 Book / Working Paper 1
Type of publication (narrower categories)
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research-article 2
Language
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English 2 Undetermined 1
Author
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Cunningham, Antony C. 1 Davies, Mark 1 Hart, Cathy 1 O’Connor, Norman J. 1 Sporleder, Thomas L. 1
Institution
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Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics 1
Published in...
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European Journal of Marketing 1 International Journal of Retail & Distribution Management 1 Reports / Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics 1
Source
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Other ZBW resources 2 RePEc 1
Showing 1 - 3 of 3
Cover Image
The location and merchandising of non‐food in supermarkets
Hart, Cathy; Davies, Mark - In: International Journal of Retail & Distribution Management 24 (1996) 3, pp. 17-25
Refers to the tendency in UK supermarkets for diversification into non‐food areas which has emphasized the need to improve how and where the products are presented to the customers. Service diversifications, such as dry cleaners or opticians, have traditionally been situated as separate...
Persistent link: https://www.econbiz.de/10014803841
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Cover Image
The Effect of Point-of-Purchase Display Material on Sales of Fresh Texas Grapefruit
Sporleder, Thomas L. - Agricultural and Food Policy Center (AFPC), Department … - 1969
Written for Texas Valley Citrus Committee
Persistent link: https://www.econbiz.de/10009203399
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Cover Image
Consumer reaction to retail price and display changes
Cunningham, Antony C.; O’Connor, Norman J. - In: European Journal of Marketing 2 (1968) 2, pp. 147-149
Describes a controlled marketing experiment carried out in Ireland designed to test consumer reaction to price and display changes. Uses a branded aerosol air freshner as an example product line and involves eight supermarkets in the Dublin area. Suggests from the results, that display is an...
Persistent link: https://www.econbiz.de/10014725405
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