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banner ad
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display ads vs. text-only ads
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electronic commerce
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Chen, Jengchung Victor
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Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management
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The Internet Banner Ad and Users’ Attitudes
Flores, William
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Chen, Jengchung Victor
;
Ross, William H.
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ToKnowPress
advertised with
display
ads
rather than text-only ads; the low-involvement product was slightly more appealing if advertised with …
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