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Search: subject:"Display ads"
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Display ads
5
Internet marketing
5
Online-Marketing
5
Advertising effects
4
Consumer behaviour
4
Konsumentenverhalten
4
Werbewirkung
4
Advertising
3
Werbung
3
Online retailing
2
Online-Handel
2
Social Web
2
Social web
2
Ad content
1
Advertising elasticity and duration
1
Advertising for new products
1
Adware
1
Applicability
1
Automatic attitude activation
1
Brand image
1
Brand management
1
Browsing context effects
1
CPG products
1
Commercial software
1
Data protection
1
Data security
1
Datenschutz
1
Datensicherheit
1
Distribution channel
1
Dynamic cross-media effects
1
E-commerce
1
Einzelhandel
1
Electronic Commerce
1
Facebook advertising
1
Green demarketing campaigns
1
Internet advertising
1
Markenführung
1
Markenimage
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Online brand activism
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Preismanagement
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Dekimpe, Marnik G.
1
Ewijk, Bernadette J. van
1
Gijsbrechts, Els
1
Guitart, Ivan A.
1
Heiens, Richard A.
1
Hervet, Guillaume
1
Huang, Shiu-li
1
Joo, Jinho
1
Lee, Yoon-Joo
1
Narayanaswamy, Ravi
1
Spiegel, Yossi
1
Stubbe, Astrid
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Sun, Shuoya
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Yoon, Hye Jin
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Electronic commerce research and applications
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of industrial organization
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
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ECONIS (ZBW)
RePEc
2
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Does congruency matter for online green demarketing campaigns? : examining the effects of retargeting
display
ads
embedded in different browsing contexts
Yoon, Hye Jin
;
Lee, Yoon-Joo
;
Sun, Shuoya
;
Joo, Jinho
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 882-900
Persistent link: https://www.econbiz.de/10014428184
Saved in:
2
Increasing the effectiveness of display social media ads for startups : the role of different claims and executional characteristics
Hervet, Guillaume
;
Guitart, Ivan A.
- In:
Journal of business research : JBR
153
(
2022
),
pp. 467-478
Persistent link: https://www.econbiz.de/10013534091
Saved in:
3
Online display advertising for CPG brands : (when) does it work?
Ewijk, Bernadette J. van
;
Stubbe, Astrid
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10012591030
Saved in:
4
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
5
The impact of context on display ad effectiveness : automatic attitude activation and applicability
Huang, Shiu-li
- In:
Electronic commerce research and applications
13
(
2014
)
5
,
pp. 341-354
Persistent link: https://www.econbiz.de/10011349119
Saved in:
6
Commercial software, adware, and consumer privacy
Spiegel, Yossi
- In:
International journal of industrial organization
31
(
2013
)
6
,
pp. 702-713
Persistent link: https://www.econbiz.de/10010257879
Saved in:
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