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Till death do us part: customer commitment after negative publicity : the role of relational variables and cognitive dissonance
Banerjee, Shubhomoy
;
Ghosh, Abhijit
- In:
Asia-Pacific journal of business administration
15
(
2023
)
5
,
pp. 649-672
Persistent link: https://www.econbiz.de/10014455558
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