Purpose This study aims to demonstrate the application of computer-aided text analysis (CATA) software in identifying primary associations and impressions of a specified tourist destination. Design/methodology/approach The Leximancer software is applied on primary information to analyze the...

In recent decades, service sector has become a main driver of most economies. This sector has unique characteristics entailing many distinctions in operations management and supply chain management compared with manufacturing. However, from academic and practical standpoints, the focus in supply...