Wolf, Ann‐Carolin; Treffers, Theresa; Langerak, Fred - In: Creativity and Innovation Management 34 (2025) 4, pp. 891-906
The originality of new product ideas in the front‐end is crucial for new product development (NPD) success. To foster originality, organisations use idea sprints, where distributed and remote NPD teams working in agile develop ideas under fixed time and cost constraints, exchanging outputs...