Guo, Chiquan; Wang, Yong; Zhu, Ying - In: Journal of Research in Marketing and Entrepreneurship 18 (2016) 2, pp. 197-210
Purpose This study aims to explore how the distributor orientation of manufacturing-centered small and medium … distributor orientation and relationship building outcomes. Findings Empirical results from 115 MCSMEs reveal a strong positive … relationship between distributor orientation and distributor satisfaction. The findings also show a positive relationship between …
