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Marketing letters : a journal of research in marketing
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Effects of negative social information on the willingness to support charities : the moderating role of regulatory focus
Le, Nhat Quang
;
Supphellen, Magne
;
Bagozzi, Richard P.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 111-122
Persistent link: https://www.econbiz.de/10012488856
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