Lee, DongJoon; Choi, YongHoon; Han, SangHeon - In: Economics Bulletin 32 (2012) 4, pp. 35-35
double marginalization problem. This study also shows that the franchisee's marketing activity level under the SBR is always …-powered incentive scheme to the franchisee than the MBR does. On the other hand, the latter plays a role in alleviating the double … marginalization problem. This paper analyzes how the optimal royalty structures will change according to market size. It is shown that …