The exponential growth in digital media has raised questions about the relevance of printmedia in the overall marketing mix. In this study, we evaluate the relative effectiveness of printand digital media in advertising using a multi-methodological approach. Using eye-tracking...

Given the promise of 3D printing, also known as additive manufacturing, some innovative consumer goods companies have started to experiment with such a technology for on-demand production. However, the potential impact of 3D printing on retail and supply chain operations is not well understood....

The development of 3D printing enables the process of direct transfer of ideas (understood as digital vectors) into physical objects using only one universal device. Later these objects could be milled and the same material reused, allowing ideas for effective re-materialisation and...