//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~subject:"Printing industry"
~person:"Baccarella, Christian V."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Druckindustrie"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Printing industry
Advertising
2
Automotive industry
2
Brand management
2
Druckindustrie
2
High technology
2
Hochtechnologie
2
Kfz-Industrie
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Print advertising
2
Printwerbung
2
Werbung
2
advertising
2
automotive industry
2
content analysis
2
high-tech
2
information cues
2
Advertising effects
1
Automotive market
1
Bibliometrics
1
Bibliometrie
1
Brand image
1
Consumer behaviour
1
Information value
1
Informationswert
1
Internet marketing
1
Kfz-Markt
1
Konsumentenverhalten
1
Markenimage
1
Online-Marketing
1
Werbewirkung
1
automobiles
1
brand elements
1
information content
1
marketing
1
marketing communication
1
pemium brands
1
print
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Baccarella, Christian V.
Barrett, Robert S.
5
Barrett, Robert South
4
Cohen, Alma
4
Mejtoft, Thomas
4
Yang, Crystal
4
Beltagui, Ahmad
3
Bindler, Anna
3
Defoe, Daniel
3
Funk, Patricia
3
Genesove, David
3
Gennard, John
3
Hjalmarsson, Randi
3
Iriberri, Nagore
3
Prettner, Klaus
3
Staudt, Erich
3
Wünderlich, Nancy V.
3
Zhang, Yue
3
Birke, Martin
2
Bushway, Shawn
2
Card, David
2
Ciesinger, Kurt-Georg
2
Ciocanel, Maria-Veronica
2
Cramer, Christina
2
Dawson, Tricia
2
Defourny, Jacques
2
DellaVigna, Stefano
2
Drexl, Andreas
2
Durand, Rodolphe
2
Englehardt, Steven
2
Faullant, Rita
2
Friedrichsen, Mike
2
Garmulewicz, Alysia
2
Goldrosen, Nicholas
2
Graham, Nicholas Kingsley
2
Grande, Rafael
2
Groß, Hermann
2
Hinks, John
2
Johanson, Martin
2
Karvonen, Matti
2
more ...
less ...
Published in...
All
International journal of business environment : IJBE
1
International journal of technology marketing : IJTMkt
1
Source
All
ECONIS (ZBW)
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
2
High-tech marketing communication in the automotive industry : a content analysis of print advertisements
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of business environment : IJBE
6
(
2014
)
4
,
pp. 395-410
Persistent link: https://www.econbiz.de/10010492064
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->