Al Saed, Rashad; Upadhya, Amitabh; Abu Saleh, Mohammad - In: European Research on Management and Business Economics … 26 (2020) 3, pp. 121-126
Dubai, the globally known Emirate of the United Arab Emirates, has achieved an image of its own as a sun, sand and sea … consumers and envied by competitors, its national carrier, Emirates Airline, has made a substantial contribution to Dubai …'s branding as a tourist destination. This study investigates Emirates Airlines' promotional activities and their impact on Dubai …