Search Results - subject:"Duplication of purchase law"

A replication and extension of wine retail consumer purchase patterns : double jeopardy and duplication of purchase laws

Wilson, Damien; Winchester, Maxwell; Visser, Michael S. - In: International journal of wine business research 35 (2023) 4, pp. 580-596

Persistent link: https://www.econbiz.de/10014432820

Empirical generalisations in customer mindset metrics

Mecredy, Philip J.; Wright, Malcolm J.; Feetham, Pamela M. - In: Journal of consumer behaviour 21 (2022) 1, pp. 102-120

Persistent link: https://www.econbiz.de/10012813940

Uncovering generalized patterns of brand competition in China

Faulkner, Margaret; Truong, Oanh; Romaniuk, Jenni - In: Journal of Product & Brand Management 23 (2014) 7, pp. 554-571

Purpose – The purpose of this research is to analyze brand competition in China using the Duplication of Purchase (DoP) law, with important implications for understanding Chinese buyer behavior in comparison with Western buyers. Discovered in the Western markets, the DoP law holds across a...

Persistent link: https://www.econbiz.de/10014896875

Are food brands that carry light different?

Sjostrom, Therese; Corsi, Armando Maria; Driesener, Carl; … - In: The journal of brand management : an international journal 21 (2014) 4, pp. 325-341

Persistent link: https://www.econbiz.de/10010362923

Uncovering generalized patterns of brand competition in China

Faulkner, Margaret; Truong, Oanh; Romaniuk, Jenni - In: The journal of product & brand management 23 (2014) 7, pp. 554-571

Persistent link: https://www.econbiz.de/10010467447