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Year of publication
Subject
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Cognitive ability 2 Conjoint analysis 2 Dynamic algorithm 2 Optimal experimental design 2 Preference measurement 2 Cognition 1 Conjoint-Analyse 1 Experiment 1 Kognition 1 Market research 1 Marktforschung 1 Präferenztheorie 1 Theory of preferences 1
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Online availability
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Free 2
Type of publication
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Article 2
Type of publication (narrower categories)
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Article 1 Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 2
Author
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Huertas-García, Rubén 2 Miravitlles, Paloma 2 Nuñez Carballosa, Ana 1 Núñez Carballosa, Ana 1
Published in...
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European Journal of Management and Business Economics (EJM&BE) 1 European journal of management and business economics : EJM&BE 1
Source
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ECONIS (ZBW) 1 EconStor 1
Showing 1 - 2 of 2
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Statistical and cognitive optimization of experimental designs in conjoint analysis
Huertas-García, Rubén; Nuñez Carballosa, Ana; … - In: European Journal of Management and Business Economics … 25 (2016) 3, pp. 142-149
optimization criteria is presented, as well as a methodology for optimizing cognitive efficiency. Finally, we suggest a dynamic … algorithm for optimizing the objective function in a sequential manner. …
Persistent link: https://www.econbiz.de/10011946119
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Cover Image
Statistical and cognitive optimization of experimental designs in conjoint analysis
Huertas-García, Rubén; Núñez Carballosa, Ana; … - In: European journal of management and business economics : … 25 (2016) 3, pp. 142-149
optimization criteria is presented, as well as a methodology for optimizing cognitive efficiency. Finally, we suggest a dynamic … algorithm for optimizing the objective function in a sequential manner. …
Persistent link: https://www.econbiz.de/10011821913
Saved in:
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