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Competitive spillover elasticities of electronic word of mouth : an application to the soft drink industry
Sanchez, Joaquin
;
Abril Barrie, Carmen
;
Haenlein, Michael
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 270-287
Persistent link: https://www.econbiz.de/10012290950
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