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  • Search: subject:"Dynamic service platforms"
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Year of publication
Subject
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Consumer betrayal 2 Dynamic service platforms 2 Internal product upgrades 2 Normative expectations 2 Product modifications 2 Psychological ownership 2
Online availability
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Free 2
Type of publication
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Article 2
Type of publication (narrower categories)
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Article 1 Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 2
Author
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Garbas, Janina 2 Mende, Martin 2 Schubach, Sebastian 2 Scott, Maura L. 2 Schumann, Jan H. 1 Schumann, Jan Hendrik 1
Published in...
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Journal of the Academy of Marketing Science 2
Source
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ECONIS (ZBW) 1 EconStor 1
Showing 1 - 2 of 2
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You want to sell this to me twice!? : how perceptions of betrayal may undermine internal product upgrades
Garbas, Janina; Schubach, Sebastian; Mende, Martin; … - In: Journal of the Academy of Marketing Science 51 (2023) 2, pp. 286-309
Persistent link: https://www.econbiz.de/10014251163
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Cover Image
You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades
Garbas, Janina; Schubach, Sebastian; Mende, Martin; … - In: Journal of the Academy of Marketing Science 51 (2022) 2, pp. 286-309
Physical products (e.g., cars, smartphones) increasingly evolve into dynamic service platforms that allow for …
Persistent link: https://www.econbiz.de/10015194325
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