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Search: subject:"Dynamic service platforms"
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Consumer betrayal
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Journal of the Academy of Marketing Science
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You want to sell this to me twice!? : how perceptions of betrayal may undermine internal product upgrades
Garbas, Janina
;
Schubach, Sebastian
;
Mende, Martin
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014251163
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You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades
Garbas, Janina
;
Schubach, Sebastian
;
Mende, Martin
; …
- In:
Journal of the Academy of Marketing Science
51
(
2022
)
2
,
pp. 286-309
Physical products (e.g., cars, smartphones) increasingly evolve into
dynamic
service
platforms
that allow for …
Persistent link: https://www.econbiz.de/10015194325
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