The challenge of failure is a well-known issue for many founders of digital start-ups during market entry. Unfortunately, sub-Saharan Africa has experienced a particularly high rate of failure for digital start-ups during early-stage development. Between 2010 and 2018, an average of 54.20% of...

The aim of this research paper is to investigate the adoption of digital branding among specialty eatery start-ups in a post-pandemic environment. The study analyses the relevance of digital branding's advantages and drawbacks, and examines the intention of specialty eateries to adopt digital...

Research Aims: Examine the relationship between shopping values consumers perceive during live streaming and their trust, engagement, and intention to purchase from Indonesian social commerce thrift clothes sellers. Design/methodology/approach: Data was gathered through an online survey from...

Online digital market platform business model designers, marketers, and retailers can further expand their marketing strategies to draw in and keep customers to gain a competitive edge globally if they are aware of the elements influencing consumers' purchasing intentions. The purpose of this...

This article presents a narrative review of seven selected studies investigating the impact of digital innovation on entrepreneurship and its outcomes within diverse sociopolitical contexts. Results show that improved innovation output scores and the ability to absorb innovative models are...

Global advances in digital technology are facilitating corresponding rises in digital entrepreneurship and its startup manifestation. There are many uncertainties on the road to digital startup evolution, some of which may be successfully navigated with the assistance of business incubators....

The study extended the existing literature on digital entrepreneurship, do-it-yourself and technology acceptance models with the help of empirical data. It further aimed to identify the factors associated with the e-entrepreneurial acceptance by examining the integration of do-it-yourself and...

Recently, there has been a greater focus on the relationship between entrepreneurship and the digital economy in academia and practice. However, no known work systematically reviews and analyses such a connection, which highlights the need to address this gap by conducting a thorough systematic...