Manjunath, K.V.; Thyagaraj, Madhuvaishnavi; Shreya, N. … - In: International journal of electronic customer … 15 (2025) 1/2, pp. 24-39
In the contemporary digital landscape, the interconnection between e-commerce and customer relationship management (CRM … study delves into the impact of e-commerce and CRM on customer loyalty, specifically examining how to adept utilisation of …