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communauté en ligne
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crowd
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e-commerce website
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foule
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motivations de shopping
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on-line community
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presence
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présence
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shopping motivation
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site Internet marchand
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Brial, Bérangère
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Université Paris-Dauphine (Paris IX)
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La présence humaine sur les sites marchands : une recherche exploratoire pour l’élaboration d’une typologie de consommateurs
Brial, Bérangère
-
Université Paris-Dauphine (Paris IX)
-
2010
As in shops, human presence (crowd, salesmen) has an influence on
e-commerce
website
visitors. This study shows that e …
Persistent link: https://www.econbiz.de/10010708358
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