The United States Hispanic Internet user is a growing and relatively unexplored segment in the marketing literature. This research addresses this void by assessing how key cultural characteristics of U.S. Hispanic consumers influence their behaviors online. Examining a multi-cultural sample of...

Purpose – This article aims to provide some key points that e‐retailers should be mindful of when attempting to reach out to Millennial web users in a fast‐evolving web environment. Design/methodology/approach – The key points were derived from a combination of methods that include...

The article addresses the question 'What makes an e-shop successful?' by providing various reference models. These reference models are for the obvious retail evolution, for quality and retail sales, for pricing and quality of products, and for pricing and quality of the sales process (i.e.,...

Many firms divide the price a consumer pays for a good into two pieces---the price for the item itself and the price for shipping and handling. With fully rational customers, the exact division between the two prices is irrelevant---only the total price matters. We test this hypothesis by...

Many firms divide the price a consumer pays for a good into two pieces---the price for the item itself and the price for shipping and handling. With fully rational customers, the exact division between the two prices is irrelevant---only the total price matters. We test this hypothesis by...

The business environment is at present moving through a dynamic and turbulent phase driven by technological change, globalisation, and increasingly competitive markets. This paper sets out to review the impact of the Internet on the business processes that support marketing, sales and the supply...