Kushwaha, Gyaneshwar Singh; Kaushal, Mukesh - In: International Journal of Online Marketing (IJOM) 6 (2016) 4, pp. 36-53
service quality on consumer's e-satisfaction and e-loyalty comparatively. It is for understanding the better online shopping … as well as positively affects both e-satisfaction and e-loyalty. The paper is different of its kind to discuss … comparatively to the impact of brand, price and service quality on Indian customer e-satisfaction and e-loyalty. The study shows …