Wirtz, Bernd W. - 2024 - 8., überarbeitete und erweiterte Aufage
business enterprise as business becomes e-business. Moving from value chain to supply chain, from supplier relationships to … de force is a comprehensive account of how e-business differs from, and is complementary to, traditional business. Based …-commerce strategists who thrive on rigor and depth. Cutting through the hype that has swept the world of e-business in recent years, Wirtz …