Sarmah, Bijoylaxmi; Sharma, Shreekant; Gupta, Shivam - In: International Journal of Innovation Science 9 (2017) 4, pp. 417-434
stakeholders through e-business adoption by the hotel service providers. Keeping this context in mind, this study aims to develop a … conceptual model to investigate the antecedent factors of e-business adoption intention among the owners/managers of Indian micro … that attitude toward e-business, subjective norm and perceived behavioral control positively influences e-business adoption …