Despite the cross-border availability of almost all goods and services online due to global Internet access, the domestic origin of sellers remains significant. This study examines the preferences for domestic versus cross-border goods and services in online purchases in the EU online market...

The purpose of this research is to explore the fitting models for cross-border e-commerce by developing localized business strategies tailored to cultural factors. The study adopts Hofstede's five cultural dimensions along with Sheth et al.'s five consumption value dimensions. A canonical...

We employ the WTO Global Trade Model (GTM) to generate quantitative projections on the expected long-run impact of digitalization on global trade patterns. Five trends are modelled: (i) adoption of artificial intelligence which raises productivity growth; (ii) digitalization reducing trade...

The e-commerce sector is rapidly growing globally with the Asia-Pacific region accounting for 58 per cent of global retail e-commerce in 2022, and India, Singapore, China, and Japan leading this growth. The discussion on e-commerce and trade at the global level began in 1998 with the...

Industry 4.0 and the rapid evolution of the technological landscape have significantly impacted company value creation of. This study analyzed the determining factors influencing the digitalization of micro-, small-, and medium-sized enterprises (MSMEs) in Ibero-America. Data were collected from...