Search Results - subject:"EMPLOYER ATTRACTIVENESS"

Employer branding in employee recruitment : marketing the job and organization to potential talent

Yu, Kang Yang Trevor; Soo, Clara Wen Lin; Yu, Sitong - In: Essentials of employee recruitment : individual and …, (pp. 79-101). 2024

Persistent link: https://www.econbiz.de/10014580875

Exploring the relationship between employer branding and talent retention : the mediation effect of employee engagement

Chopra, Avinash; Sahoo, Chandan Kumar; Patel, Gokulananda - In: International journal of organizational analysis 32 (2024) 4, pp. 702-720

Persistent link: https://www.econbiz.de/10014581307

Exploring HR practitioner's perspective on linking of employer branding and porter’s generic strategies : an alignment of business and HR strategy

Dixit, Aparna Sameer - In: International journal of organizational analysis 32 (2024) 6, pp. 1060-1072

Persistent link: https://www.econbiz.de/10014582207

International Professionals for the DACH Region : Finding, Retaining, and Developing in a Future Work Environment

Walter, Cornelia; Matar, Zeina - 2024

Challenges of a global work environment -- Theories and concepts of interculturality -- Choosing the DACH region -- Employer branding -- Onboarding -- Intercultural employee retention -- Leading international specialists -- Employee engagement -- Home office domestically and abroad --...

Persistent link: https://www.econbiz.de/10015065685

Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management : Internal Marketing

Foroudi, Pantea (ed.); Akbari, Morteza (ed.) - 2024

1. Introduction to Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management -- 2. Internal Marketing: Future Research Direction -- 3. How to create an internal marketing strategy: Propose an internal marketing plan -- 4. Implementing an Internal Marketing...

Persistent link: https://www.econbiz.de/10015065698

Professionelle Personalauswahl und -suche

Krings, Thorsten; Paul, Christopher - 2024 - 1. Auflage

Auf dem deutschen Arbeitsmarkt herrscht (ungeachtet der Corona-Krise) Fachkräftemangel und deshalb scharfe Konkurrenz potenzieller Arbeitgeber. Die Suche und Auswahl geeigneten Personals rückt deshalb in den Mittelpunkt des Personalmanagements. Dies betrifft nicht nur große, sondern auch und...

Persistent link: https://www.econbiz.de/10012695865

Is Internal Marketing a declining field? If so, why? : a literature exploration from a hermeneutic perspective

Richardson, Neil; Gosnay, Ruth M. - In: Corporate communications : an international journal 29 (2024) 2, pp. 238-256

Persistent link: https://www.econbiz.de/10014494121

Unique ... like everyone else : effects and mechanisms of personalization appeals in recruitment advertising

Pfiffelmann, Jean; Pfeuffer, Alexander; Dens, Nathalie; … - In: International journal of advertising : the review of … 43 (2024) 3, pp. 491-532

Persistent link: https://www.econbiz.de/10014550980

Who is CSR for in employer branding? : insights on employer branding strategies across industries, educational backgrounds and career styles

Buzzao, Giacomo; Rizzi, Francesco - In: Corporate social responsibility and environmental management 31 (2024) 2, pp. 1123-1141

Persistent link: https://www.econbiz.de/10014507078

Corporate social responsibility and employer brand personality appeal : approaches for human resources challenges in the hospitality sector

Azimi, Mohammad; Sadeghvaziri, Faraz; Ghaderi, Zahed; … - In: Journal of hospitality marketing & management 33 (2024) 4, pp. 443-469

Persistent link: https://www.econbiz.de/10014511820